TBM Staff - Mumbai Highlighting the success of the Tourism Innovation Incubator programme, Jamaica is positioning itself as a global centre of tourism innovation.
Tourism Minister Bartlett has emphasised on the Tourism Innovation Incubator programme’s pivotal role in revolutionising Jamaica’s tourism industry.
Launched by the Tourism Enhancement Fund (TEF), a public body of the Ministry of Tourism of Jamaica, in response to the challenges posed by the coronavirus Covid-19 pandemic, the Tourism Innovation Incubator aims to identify and nurture ground-breaking ideas that can transform Jamaica’s tourism sector.
This year, the programme received an astounding 222 applications, marking a 553% increase from the 34 applications received in its inaugural year in 2022.
“This exponential growth is not merely a statistic; it is a resounding vote of confidence in the programme’s potential and a testament to the entrepreneurial spirit that runs deep in the veins of every Jamaican,” said Bartlett. “We are not just adapting to the future of tourism – we are actively shaping it. We are crafting experiences that will not only attract visitors but leave an indelible mark on their lives. We are building a tourism industry that is sustainable, authentic, and quintessentially Jamaican.”
The Tourism Innovation Incubator is poised to generate significant job opportunities, particularly for youth, while enhancing visitor experiences and laying a solid foundation for sustainable tourism development in Jamaica.
The Government of Jamaica is actively working towards enhancing visitor experiences. The Sangster International Airport (SIA) has been awarded the Caribbean’s Leading Airport 2024 by the World Travel Awards. The recent upgrades at SIA includes state-of-the-art and streamlined passenger processing systems, including biometrics, an expanded Departure area with exciting retail and dining options, and an expansion of the runway, which it said has significantly contributed to SIA’s reputation as the leading airport in the region.
