Luxury Greek resorts level up with brand partnership. Brown Hotels and Hilton recently announced a franchise agreement, bringing two “Isla Brown” hotels in Greece under the Curio Collection by Hilton banner. This move elevates the resorts’ premium and luxurious flair, offering guests unique experiences and access to Hilton’s loyalty programme.
The partnership includes the Isla Brown Chania Resort on Crete and the Isla Brown Corinthia Resort & Spa in Agioi Theodoroi. Both remain under Brown Hotels’ management and operation, but will debut as Curio Collection members this spring, ready for the summer season.
“Joining the Curio Collection by Hilton strengthens our resorts’ global reach and appeal”, says Leon Avigad, Founder and CEO of Brown Hotels. He highlights the collection’s focus on hotels and the added benefits for guests, including participation in the 180 million-strong Hilton Honors loyalty programme.
The collaboration involves infrastructure and service upgrades at both resorts, further enhancing their luxury offerings. Additionally, guests gain access to benefits through the Hilton Honors program, solidifying a loyal customer base.
This partnership strengthens Hilton’s presence in Greece, Alan Mantin, Managing Director of Hilton Development in Southern Europe, emphasises the popularity of resort hotels and the “uniqueness of the Greek islands” as key attractions.