InterMiles announces festive season sales with Miles Frenzy
India’s leading loyalty and rewards programme, InterMiles, has announced the 4 th edition of their festive season sale, Miles Frenzy; the sale is slated to be live until 15th August 2021. With Miles Frenzy, InterMiles members can double their Miles earning across several programme categories such as flights, hotel, shop, dine, bill payments and purchases made on DigiStores. Members can earn bonus Miles while also saving on spends across InterMiles’ 200+ programme partner portfolio. Members also get 100% bonus Miles earnings for every transaction made across categories using InterMiles co-brand cards.
The latest edition of Miles Frenzy anticipates more member participation than ever, given the success of previous festive sales by the programme. Previous Miles Frenzy editions drew extremely encouraging responses from members, who saved on hotel bookings, online shopping and much more! Miles Frenzy October 2020 witnessed an average 80% rise in daily visits and 3X increase in average daily transactions on the shop platform, as well as a whopping 75% rise in average daily hotel bookings during the campaign period.
Commenting on the ongoing Miles Frenzy, Vikas Chandak, Senior VP & Head – Business & Strategic Partnerships, InterMiles said, “We have coincided Miles Frenzy with the layered unlocking of the economy and with the member desire to start travelling (and spending) picking up again. Miles Frenzy is designed to make the travel plans, shopping plans or dining plans more rewarding as they decide to step out again. InterMiles wants to journey alongside the members and make their come-back plans more rewarding!”
Miles Frenzy will be live on the InterMiles website and app till the 15th of August 2021. InterMiles presently offers its growing member base of 10 million, the opportunity to earn and redeem InterMiles – a new-age digital currency, across travel, hospitality and lifestyle services spanning 10+ categories and 200+programme partners.