TBM Staff - Mumbai India has emerged as the fastest market to recover to pre-Covid levels with 375,000 visitors to Australia for the year ended May 2023, recording a recovery of 102%.
Currently, Tourism Australia is hosting its flagship trade initiative, Australia Marketplace India (AMI0 in Bengaluru, for the first time since 2019.
Andrew Hogg, Executive GM, Eastern Markets and Aviation, Tourism Australia, said, “India has been Australia’s fastest growing source market and continues to be one of Australia’s most valuable ad promising tourism markets now and into the future. Australia Marketplace India is our prime platform bringing together some of Australia’s leading industry experts and tourism delegates to showcase Australia’s world-class appeal to India’s trade stakeholders; to drive future growth in visitation and tourist spend from India.”
The marketing campaign of Tourism Australia Come and Say G’day has recorded over 433 million views, and 89% more visitors are likely to take an Australian holiday with this campaign. This video film has been promoted on social, digital, OTT Cinema and Out-of-Home platforms.
The spend by Indian tourists increased by 16% to AUD 1.97 billion (INR 11,000 crore), ranking on the fifth position of inbound market spend. India was the 6th position on this parameter in 2019. Alongside, there has been a surge in business events by six itimes. All this has been possible with tripling of direct aviation capacity, speed and ease of visa processing.
