TBM Staff - Mumbai The Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism announced it is opening a new office in New Delhi, India to attract more overseas visitors to Illinois.
The official travel authority for the state of Illinois in the USA announced the appointment of Sartha Global Marketing LLP as its partner in India for marketing and promotional activities. Sartha will develop and implement comprehensive travel trade and public relations programs to inspire Indian travellers to explore the state and its unique experiences including luxury, culinary, architecture, outdoor experiences and cultural attractions.
Daniel Thomas, Deputy Director of the Illinois Department of Commerce and Economic Opportunity, Office of Tourism, said, “India is now the largest overseas source market for Illinois, with a tremendous 55% increase in visitors from 2019 to 2023. We are excited to partner with Sartha Global Marketing to welcome Indian travellers to experience Illinois’ world-class cities, natural landscapes, and cultural diversity. From vibrant Chicago to charming small towns along the Mississippi River and stunning state parks, we offer something for every traveller. Whether it’s culinary, arts, history, or nature, we invite you to discover the heart of the U.S.”
Sheema Vohra, Managing Director, Sartha Global Marketing LLP, added, “We are excited to commence work on promoting Illinois in India, a state that has something for every Indian traveler. With Chicago as an excellent gateway, Illinois offers dynamic cities, breathtaking outdoor adventures, diverse attractions, and a rich historical legacy. We are honored to be working with the Illinois Office of Tourism to promote this wonderful state, a must-visit destination.”
