TBM Staff - Mumbai
The Happy Valley Adventure Bureau (HVAB), the official destination marketing organisation for Centre County, Pennsylvania, USA, has appointed Indiva Marketing to enhance leisure visitation, awareness, and visibility in India.
Indiva Marketing will oversee sales and marketing activities, communications, and media relations to elevate the profile of Happy Valley, Pennsylvania. This region, centrally located in Pennsylvania, hosts Penn State University’s main campus. The population center of the county, the Centre Region, includes State College Borough and the townships of College, Harris, Patton, and Ferguson. Additional communities encompass historic Bellefonte and Boalsburg, as well as the charming towns of Millheim, Aaronsburg, Centre Hall, and Philipsburg. Happy Valley’s central location provides convenient access to major cities like New York City, Philadelphia, and Washington, D.C.
“We are delighted to announce Indiva Marketing as our representative in India to position and promote tourism to Happy Valley,” said Fritz Smith, President and CEO of The Happy Valley Adventure Bureau. “We look forward to welcoming travellers from India to discover our scenic valleys, agricultural corridors, and abundant outdoor recreation in our six state parks and forests. Visitors can also savor our authentic farm-to-table cuisine and, for parents of prospective college students, explore Penn State University during their university tours.”
“Penn State University’s new Palmer Museum of Art, located next to the beautiful Penn State Arboretum, houses an extensive collection ranging from ancient ceramics to 20th-century American art,” Smith continued. “Nearby Beaver Stadium – the second-largest stadium in the nation – is the spirited home of the Penn State Nittany Lions football team.”
For an enriching experience, Smith highlighted that Discovery Space offers a plethora of interactive exhibits for children’s science exploration. Nature enthusiasts can enjoy scenic hiking and biking trails in Rothrock State Forest to the south, or explore the underground wonders of the two Pennsylvania show caves located in Centre County, with a third just over the county border. Numerous golf courses and some of the finest fly fishing in America provide relaxing outdoor activities.
“We are confident that our initiatives for The Happy Valley Adventure Bureau will lead to great success and an increasing number of visitors,” added Beate Mauder Kakkar, Managing Director of Indiva Marketing. “We are thrilled to position this new destination to our trade and media partners, combining urban stays with nature experiences and promoting interest in fly-drive programs.”
