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GNTB to throw the spotlight on ‘Travel for All’ with its Barrier-Free Tourism Day at ITB Berlin

For the 10th time, the German National Tourist Board (GNTB) is giving impetus to how the international travel industry can meet the growing demand for ‘Travel for All’ with its “Barrier-Free Tourism Day”.

The Barrier-Free Tourism Day will take place on the so-called ‘ITB Friday’, on March 11, 2022 from 10.30 to 14.30 (CET). Participation is free of charge. Registrations for the online event are possible at Registered participants will then receive the access data.

The GNTB will focus on best practices for barrier-free planning and implementation of tourism facilities and events, the barrier-free experience of tourist attractions and the integration of new digital communication channels such as augmented, mixed and virtual reality at the 2022 barrier-Free Tourism Day.

Petra Hedorfer, Chair, Executive Board, GNTB, said, “Accessibility is a central element in the design of high-quality and sustainable tourism. All travellers benefit from the associated service orientation – people with impairments as well as older people or families with children.

Our diverse inclusive offer already makes an effective contribution to the socially responsible tourism of the future and strengthens our position among the international competition. The Accessible Tourism Day is an excellent platform to share the GNTB’s know-how on the topic of inclusion and to network international experts with partners in German tourism.”

Romit Theophilus, Director for India, German National Tourist Office said “Accessibility is just one of the things at which Germany excels. Visitors with disabilities can enjoy a carefree holiday in Germany, as their needs are already well and truly looked after in many of the country’s regions. Thanks to steadfast commitment from the policy-makers and accommodation providers, accessibility has been increased over recent years and the necessary information provided for people with disabilities to plan their travel”.

The Barrier-Free Tourism Day is sponsored by Germany‘s Federal Ministry for Economic Affairs and Climate Protection. The state working group “Tourism for All”, the working group “Easier Travelling – Accessible Holiday Destinations in Germany” and the Berlin Trade Fair support the organisation of the event.

The GNTB is responsible for organising this specialist event for the eighth time in a row, following a decision by the German Bundestag.


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