EaseMyTrip has signed an agreement through a Memorandum of Understanding (MoU) with Assam Tourism Development Corporation (ATDC). The objective of this MoU is to share resources and collectively collaborate to boost the growth of tourism in Assam. Binded by the MoU, EaseMyTrip will provide white label solutions to endorse ATDC properties on its website and mobile application. As a stakeholder in this agreement, EaseMyTrip will provide white-label solutions to ATDC, including its complete booking process and payment gateway. The mandate also requires EaseMyTrip to ensure all reasonable efforts to provide uninterrupted customer support and services to ATDC and keep an updated hotel and property management suite at all times.
Speaking about the agreement, Nishant Pitti, CEO and Co-Founder, EaseMyTrip, said, “While there are several tourist sites in India, the state of Assam has a unique characteristic that draws many visitors. Those seeking refuge from the hustle and bustle of urban areas flock to this serene Indian state. There are several locations to explore in Assam, including mighty hills, vast tea plantations, venerated temples, and ancient structures. At EaseMyTrip, we recognize the potential within Assam, and through our agreement with ATDC, we look forward to creating a seamless ecosystem for an exemplary tourist experience.”
Kumar Padmapani Bora, IRS, Managing Director, Assam Tourism development Corporation Ltd, commented, ‘’Assam tourism is excited to partner exclusively with EaseMyTrip for hotel growth across the state. With a fast-rowing travel player like EaseMyTrip, we are sure to scale new heights in tourism together.’’