TBM Staff - Mumbai EaseMyTrip Foundation, a subsidiary of the renowned online Indian travel tech platform EaseMyTrip.com, has entered into a Memorandum of Understanding (MOU) with the Archaeological Survey of India (ASI). This partnership designates EaseMyTrip Foundation as the Monument Mitra for four esteemed historical landmarks in India, as part of the government’s Adopt a Heritage 2.0 program.
The awarded monuments include Qutb Minar in Delhi, Sun Temple in Konark, Odisha, Agra Fort in Agra, and the Western Group of Temples in Khajuraho, Madhya Pradesh. As a Monument Mitra, EaseMyTrip Foundation collaborates with the government to devise and execute a comprehensive plan for the preservation, maintenance, and enhancement of visitor experiences at these sites. This encompasses infrastructure enhancements, provision of on-site amenities, and educational initiatives aimed at promoting awareness about the heritage significance of these landmarks.
Utilizing their expertise in travel technology and visitor engagement, the company aims to contribute to the economic growth of the regions surrounding these monuments.
Expressing his delight and support for the partnership, Dr. Sanjay Kumar Munjal, Additional Director General, Archeological Survey of India, Ministry of Culture, stated, “The Adopt a Heritage project is a visionary endeavor to protect and enhance India’s cultural treasures. We applaud EaseMyTrip Foundation for their enthusiasm in providing good visitor experience on these locations and preserving these iconic landmarks for future generations.”
“We are honored and humbled to be entrusted with the care of these invaluable monuments,” said, Nishant Pitti, CEO and Co-Founder of EaseMyTrip. “This partnership aligns perfectly with our mission to promote responsible and sustainable tourism in India while preserving Indian gems. We are committed to working tirelessly to ensure that these sites are preserved and showcased to the world in a manner that reflects their true magnificence and uplifts the Indian heritage.”
The Adopt a Heritage project is a collaborative effort between the Ministry of Tourism, the Ministry of Culture, the Archaeological Survey of India, and the private sector. It aims to involve public and private organizations in the development and enhancement of India’s vast array of heritage sites.
