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DreamFolks forays into B2C segment with membership packages

DreamFolks Services has launched an exclusive membership program ‘The DreamFolks Club’ offering a wide range of membership packages.

The packages are divided into four categories: the Aspire package, the Premium package, the Select package, and the Elite package, and each package will be valid for one year. Customers can buy new packages or top up their existing packages card after one year.

The Aspire package provides premium travel with complimentary airport lounge access in India, the Premium package unlocks global airport lounges, discounted lounge purchases, and exclusive deals on various travel and lifestyle services. The Select package offers complimentary services while the Elite package delivers experience with global airport lounge access, golf courses, and a world of other lifestyle services, DreamFolks said in a press release.

Currently, DreamFolks provides access to lounges at airports for travellers through credit and debit cards. With the new programme, people will be able to access airport lounges without having a credit or debit card.

Liberatha Kallat, CMD, DreamFolks said that such a programme is being introduced for the first time in India.
Post-COVID, passengers are moving towards more leisure travel and families are actually using lounges. As awareness is increasing, so is the penetration of lounge services in Tier II & Tier III cities, Kallat said. “Earlier also lounges were available in these pockets but awareness was low. Now, with more privatisation, lounge spaces are growing,” she added.

When asked about the availability of the new launches in Tier-II & Tier-III cities, she added, “We have a special strategy in place to increase awareness about these new services and this will encompass smaller pockets as well.”

 

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