TBM Staff - Mumbai
Hollywood stars Elsa Pataky and Chris Hemsworth have partnered with Experience Abu Dhabi to showcase the city’s blend of culture, adventure, and relaxation. Through a campaign film, they reveal how Abu Dhabi has become a family favorite, offering endless activities for every type of traveller. Elsa praised the city’s appeal for family vacations, highlighting theme parks, dune adventures, and desert activities that her children adore. Chris expressed his enthusiasm for Abu Dhabi’s unique mix of experiences and the lasting memories it offers, making it a place that feels like home.
In the film, the message “Could Use A Vacation Right Now” resonates with audiences, encouraging them to trade daily routines for Abu Dhabi’s enriching escapades. From cultural experiences to thrill-seeking adventures like desert dune rides and Surf Abu Dhabi, the city offers a range of activities at every pace. For Pataky and Hemsworth, the trip was about reconnecting as a family while exploring Abu Dhabi’s warm Emirati hospitality.
Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, H.E. Nouf Mohamed Al-Boushelaibi, expressed pride in the partnership, noting that the couple’s love for discovery reflects Abu Dhabi’s spirit. Their enthusiasm highlights the destination’s cultural richness and adventure opportunities, inspiring others to create meaningful memories in Abu Dhabi.
The campaign invites viewers to join Chris and Elsa in their unforgettable Abu Dhabi experience, from kayaking around Louvre Abu Dhabi to sunset beach strolls and sampling Emirati cuisine, all promising a dream vacation for every family.
