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Business Events Australia, SOTC, FCM & SIA host discussions on MICE travel from India

Business Events Australia, in collaboration with SOTC and FCM, along with Singapore Airlines, hosted exclusive networking dinners in Mumbai and Delhi respectively, bringing together industry leaders and stakeholders for an evening of insightful discussions on Australia’s offerings for Meetings, Incentives, Conferences, and Exhibitions (MICE).

Over the past year, Business Events Australia there has been a five-fold increase in leads for MICE visitation to Australia, particularly from key industries including banking, insurance, financial services, infrastructure, paints, steel, pharmaceuticals, and automobiles, among others.

“Australia has seen a significant surge in MICE/ Business Events arrivals from India, post Covid. Indian corporates’ enthusiasm for exploring Australia as a premier MICE destination is fueled by improved direct & one-stop aviation connectivity, speed & ease to secure a business visa, world-class convention facilities, over 20,000 new hotel beds, and money-can’t-buy experiences involving Australian cricketing legends & Masterchefs.

Our Bid Fund Program, supporting international business event bids, has already secured five significant events from India, totaling over AUD 26 million. We continue to engage key decision-makers from corporates through our global events including Australia Next, corporate and agent famil programs, and Australia showcase networking events,” stated Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia.

In 2023, Business Events Australia signed a multi-year strategic agreement to promote business events travel to Australia. Singapore Airlines presently connects 13 cities in India to 7 cities in Australia via Singapore. Meanwhile, Business Events Australia continues a long-standing association with SOTC and FCM to promote and organise corporate incentive travel.

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