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Bahrain Tourism partners with Connections Luxury to tap elite buyers

Bahrain Tourism and Exhibitions Authority (BTEA) and Connections Luxury have entered into a partnership aimed at showcasing the kingdom’s premier luxury products to a select international audience of elite luxury buyers.

This collaboration delivered exclusive experiences, establishing significant connections between elite travelers and the Middle East’s jewel, Bahrain. The event, “Connections Luxury Bahrain,” took place from October 15th to 18th, 2023, and has already made an extensive impact in the world of luxury travel.

The primary objective of this partnership between Bahrain Tourism and Exhibitions Authority (BTEA) and Connections Luxury is to significantly profile and position Bahrain as a leading tourism destination among prominent global tour operators. This outcome represents a key milestone in promoting Bahrain as a go-to luxury destination in the Middle East. The event brought together an elite gathering of exceptional international tour operators and representatives from the global luxury tourism sector and destination management companies. Over a span of three days, participants were granted an exclusive opportunity to discover the diverse attractions offered by Bahrain, laying the foundation for the kingdom to shine on the global stage.

The event garnered immense acclaim and feedback from participants, emphasising the kingdom’s prominence in the realm of luxury travel. Participants at “Connections Luxury Bahrain” were offered a plethora of experiences that captured the essence of Bahrain’s luxury offerings. Among these, spa treatments at luxurious hotels proved to be a highlight for many. One participant remarked, “They had an amazing experience, with offerings from the hotel, such as spa treatments, which were incredibly relaxing. The experience was truly enjoyable.”

The adventurous had the chance to hold a falcon, which, although petrifying, left an indelible mark, and the calligraphy session where participants had their names written in Arabic, providing a unique and personalized memento. A leisurely walk around the resort added to the overall charm. As one participant summed it up, “This was a nice experience, and now I can go back to the UK and passionately sell the products.”

Another participant highlighted the diversity of experiences, stating, “So far, I have taken part in two experiences. One involved trying on an outfit with a helmet at Bahrain Circuit, and the other was off-roading. These experiences not only showcased Bahrain International Circuit but also shed light on the kind of adventures that await in Bahrain.”

In a statement, Dr. Nasser Ali Qaedi, CEO, Bahrain Tourism and Exhibitions Authority (BTEA), said, “Bahrain has always been a hidden gem in the world of luxury travel, and “Connections Luxury Bahrain” amplifies the charms of our destination. The event’s resounding success further solidifies Bahrain’s position as a premier luxury destination in the Middle East. It stands as a testament to our commitment to showcasing Bahrain’s unparalleled offerings to the world and elevating its position in the luxury travel industry.”

The “Connections Luxury Bahrain” event drew in attendees from across the globe, creating a diverse and dynamic atmosphere. Guests had the chance to partake in exclusive tours, experiences, and one-on-one meetings with key stakeholders in Bahrain’s luxury industry. The occasion celebrated the essence of Bahrain’s unique blend of history, culture, and modern luxury.

 

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