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Bahrain Tourism and Exhibitions Authority targets leisure, MICE, weddings segments in India through its four-city roadshow

Bahrain Tourism and Exhibitions Authority(BTEA) successfully conducted its first four-city roadshow in the cities of Mumbai, Chennai, Bangalore and Delhi on September 12th, 13th 15th and 16th respectively.

The four-city roadshow witnessed the participation from hospitality, travel, and tourism companies from Bahrain. The aim was to reconnect and build new connections with the Indian travel agents. The event was attended by 400 plus agents across the four cities.

Speaking on this, Maryam Toorani, Director of Marketing and Promotion at BTEA said, “The purpose of the roadshow is to strengthen travel trade relationships in order to increase visitor arrivals from India to our beautiful Kingdom of Bahrain. India is one of the most important source markets for Bahrain and as such the Bahrain Tourism & Exhibitions Authority is confident that this initiative will further enable and enhance an expansion in the Indian Market”

The prime focus has been placed on achieving a notable number of visitors in the coming few years from varied segments such as leisure, MICE, and weddings.

The event began with the trade having one on one B2B meetings with the stakeholders. Following that the travel trade community was educated through a presentation on Bahrain as a destination for Indian travelers. The presentation highlighted that the country has something to offer to every type of traveler from millennials to young couples, from honeymooners to business travelers. The roadshow gave a chance to highlight that Bahrain is the perfect holiday destination for Indian travelers with the convenient e-Visa process and the multiple direct flights which take you to Bahrain in less than 4 hours. Bahrain as a destination has a variety of offerings for its travelers from beautiful beaches, adventure activities, luxurious accommodation options, pearl diving, heritage, culture, and food. The destination is also home to the world-famous Formula one race.

At this event, the #friendsofBahrain concept was introduced to the audience present. The concept behind this hashtag is that anyone who is associated with the destination, promotes it is a friend of Bahrain or as the Bahrain’s brand evangelists. The #friendsofBahrain hashtag will be used by the tourism board in all future communications, encouraging travelers, trade and influencers to use it to promote ours and yours one and only Bahrain!

Be it a fun-filled family getaway, active holidays, one-of-a-kind cultural experiences, opulent resorts, theme park, exotic islands, or world-class shopping excursions, Bahrain has something for everyone. Bahrain is a destination where travelers will feel like home and have a memorable vacation.

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