TBM Staff - Mumbai AVIAREPS India has won the Integrated sales marketing and Public Relations mandate for Utah Office of Tourism in India for next five years. The aim and objective is to position the tourism offerings of Utah in India, which is considered to be a great outdoor state.
Commenting on the appointment, Rachel Bremer, Tourism Global Markets Director, Utah Governor’s Office of Economic Development, said, “We are pleased to announce that AVIAREPS India has been chosen to represent the Utah Office of Tourism in India for the next five years. The Utah Office of Tourism’s mission is to elevate life in Utah through responsible tourism stewardship. We do this through marketing, stewardship, and development. Guided by this mission, we are facing the challenge of responsibly rebuilding Utah’s visitor economy and international visitation.”
She also added that their partnership with AVIAREPS will help them to not only rebuild but, to expand in India; to forge strategic partnerships that will increase their market share. “Utah beckons the road-tripper, the slow traveller, the family, and the experiential traveller, those that will enjoy the viewpoints along our scenic byways, hiking in our national parks, and exploring our urban core along the Wasatch Mountains. We look forward to working with AVIAREPS to expand our product development, execute campaigns, increase Utah’s brand awareness, and work with the industry collectively to support recovery and growth in the years ahead,”Bremer said.
Speaking on the company’s diverse and expanding product portfolio, Ellona Pereira, Head, AVIAREPS India, said, “We are elated to represent the Utah Office of Tourism in India for the next five years and our immediate priority is to localize their global strategy by providing end to end solutions. In fact, some of the tourism offerings that the Utah State has to offer are apt for the Indian outbound tourists who post the pandemic, are seeking places of tranquillity, craving wide open spaces and inspiring views, as nature breaks continue to be more appealing and on-trend these days. Our team of experts will work towards the development and implementation of effective sales, marketing and PR strategies to generate awareness about the destination amongst Indian travellers.”
