TBM Staff - Mumbai Auxilia Networks has appointed Sylvia Fernandes as Head of PR & Trade Engagement, based in Mumbai.
With over 20 years of experience in the travel trade, working with international Tourism Boards as well as Events and Media organisations, Sylvia has an enviable track record of trade and media activities including famils, coordinating co-op partnership campaigns and other key promotional and marketing work. She has an impressive network of trade contacts in the travel, hospitality and exhibition spheres across all of India as well as in Europe and south-east Asia. Fernandes also maintains strong relationships with key media influencers including bloggers, vloggers and consumer & trade media houses, PR agencies, and has many years of experience of working with these personalities for media promotions and coverage for her clients.
She will manage Auxilia’s operations, PR/media engagement and marketing activities from her Mumbai base.
Commenting on this development, Paramjit Bawa, Founder & Principal, Auxilia Networks, said, “We’re thrilled to get Sylvia on board to give our operations a huge boost, not just in west India but all across the country, as well as with managing the needs of our international clients. Having worked with Sylvia previously at VisitBritain, I know well her capabilities and skills. She will be a great asset to the team as we grow the business.”
