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Atout France virtually conducts its second annual buyer-seller meet in September

In order to add an interactive element to the showcase, glimpses of France’s artisanal expertise were seen in the form of a unique perfume-making atelier organised in collaboration with an independent luxury fragrance house. An hour long engaging session was conducted by Sheetal Desai – founder and NOSE of WiSDom where travel agents were encouraged to create their own perfume.

Buyers also received an interactive AR enhanced travel journal that bridged the gap between old-world journaling and the contemporary digital environment we live in. Buyers could virtually experience the diversified touristic offering of France through vibrant videos and a photo gallery.
An interactive visa session was also organized in collaboration with the Consulate General of France de Bombay which saw the newly arrived Consul Deputy Head of Mission Sami Bouakaze interact with agents on visa procedures and engage in a question and answer session. Arvin Alagh – Commercial Director – Indian Subcontinent Air France- KLM also shared insights into Air France’s operations and processes with the agents.
Sharing her thoughts, Sheetal Munshaw- Director, Atout France India, commented, “The timing of our showcase was just right as it followed a slew of positive developments concerning reopening of borders to vaccinated Indian travellers (Covishield). We are grateful to our partners in France for their continued presence and faith in the Indian market and our buyer network for their unwavering support in showcasing destination France to the Indian traveller. Our delegation was an interesting combination of established partners and new suppliers wanting to make a foray in the Indian market. We do hope that this wave of positive developments continues and that we continue to witness an uptake in the number of Indians visiting France in 2021”.

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