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Akasa Air strategises growth in India’s competitive aviation market

Akasa Air’s Chief Information Officer, Anand Srinivasan, shares the airline’s growth plans and insights during a session at Masters’ Union business school. Srinivasan stated that Akasa Air is prioritizing operational processes over immediate market share concerns, drawing inspiration from market leader IndiGo.

Highlighting the airline’s order of 76 aircraft and the delivery of 20 already, Srinivasan emphasized that Akasa Air’s market share would be contingent on the fleet size in the coming years. The recent order of an additional 150 Boeing 737 MAX jetliners is expected to elevate the fleet size to over 200.

Srinivasan also addressed the robust demand in India’s aviation market, noting that the challenge lies in the supply constraints determined by infrastructure, airports, government regulations, and capital availability.

Regarding competition with IndiGo, Srinivasan acknowledged the inevitability of a face-off, expressing respect for IndiGo’s successful business model. He compared Akasa Air to a “little pesky mosquito” presently but conveyed the aspiration to challenge IndiGo head-on in the future.

While IndiGo recently placed a significant order for 500 A320s with Airbus, aiming to double its fleet size by 2030, Srinivasan remains confident in Akasa Air’s potential to compete professionally and effectively in the evolving aviation landscape.

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