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Ajman Tourism exhibits its sustainable and secure tourism initiatives at the Arabian Travel Market

The Ajman Department of Tourism Development (ADTD) along with its partners in the travel, tourism, and hospitality sectors had showcased pioneering and secure tourism projects focused on sustainability at the recently concluded Arabian Travel Market (ATM) 2023 edition at Dubai World Trade Center.

These projects align with the sustainable tourism guidelines envisioned in Ajman Tourism Vision 2030 – which will see the emirate emerge as a major international tourist destination in the world with a focus on sustainable and eco-tourism projects.

Numbeo.com, a global research portal, has named Ajman the fourth safest city in the world for 2023, surpassing many of its regional counterparts. This accolade will undoubtedly enhance its appeal as a tourist destination, particularly for international travellers who prioritize safety when selecting their leisure travel destinations.

Speaking about the participation at ATM, His Excellency Mahmood Khaleel Alhashmi, Director General, Ajman Department of Tourism Development, said, “Our participation at ATM comes in support of our partners from the travel, tourism, hospitality and government sectors who will collectively promote the destination Ajman – the best-kept secret of the UAE’s tourism industry.”

He also added, “Our participation at the Arabian Travel Market comes at the backdrop of continuous growth in the tourism industry which is a major contributor to the emirate’s Gross Domestic Product (GDP), as well as the recently announced Public-Private Partnership law that came into effect from January 2023 that will boost investment in tourism projects in the coming years, when we will see the development of new hotel resorts, sustainable tourism development projects.”.

Ajman’s tourism industry has been on a steady growth trajectory, due to the emirate’s expanding array of attractions such as natural beaches, mangroves, a rising number of hotels, resorts, eateries, traditional markets, entertainment venues, and newly emerging tourism projects that cater to both domestic and foreign visitors.

The emirate of Ajman, hosts 44 hotel establishments ranging from 1-star to 5-star hotels, resorts and luxury hotel apartments with 3,997 hotel rooms and 250 tourism establishments that serve a growing number of regional and international tourists.

Following a stellar growth in 2022, Ajman hotels and serviced apartments recorded a 3 percent growth in hotel revenues in the first quarter of 2023 compared to the corresponding period in 2022 – mostly due to higher demand that is pushing the Average Daily Room (ADR) Rate, making investment in hotels and tourism industry more profitable.

Young Adult (19-35) continues to occupy the biggest share of age profile followed by Middle Aged (36-55) both contributing to around 70 percent of the total arrivals. Although business tourism is picking up, leisure remains the main purpose of visit to Ajman representing 70 percent of the total arrivals.

It is also very encouraging that the number of non-UAE residents (international arrivals) increased by 26 percent in 2022 compared to 2021 which shows that Ajman has set itself on the international tourism map and demand on Ajman is increasing.

However, UAE continues to be the main source markets in Ajman – mainly staycations, corporate business and MICE business while Russian Federation, India, UK and Germany are their top 10 international feeder markets.

The number of non-UAE residents (international arrivals) increased by 26 percent in 2022 compared to 2021 which shows that Ajman has set itself on the international tourism map and demand on Ajman is increasing.

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