Airtel records 100% growth in subscription of international packs from Mumbai
Bharti Airtel has witnessed a growth of 100% in the subscription of packs for customers travelling abroad from Mumbai as compared to last year. To cater to this surge and provide last-minute assistance, Airtel has set up an international roaming kiosk at the departure terminal of Mumbai Chhatrapati Shivaji Maharaj International Airport in the duty-free area.
In order to make staying connected easy, intuitive and compelling, Airtel has refreshed its International Roaming Plan such that it costs as little as 133/day at the starting point, making it more economical than the local SIMs of most countries. This has resulted in a significant jump for the company in pack subscriptions in both the prepaid and postpaid segments. The 10-day validity packs remain the most popular pack subscriptions among the Mumbaikar outroamers and even though USA and UK are the most frequently travelled destinations from India, the most popular international holiday destinations on Airtel’s network for Mumbaikars are European countries like Germany, France, the Netherlands and Switzerland.
Vibhor Gupta, CEO, Mumbai, Bharti Airtel, said, “At Airtel, we are continuously challenging ourselves to keep improving our customers’ experience. Our new international roaming plans once again focus on putting the customer first. Reliable connectivity when travelling abroad is an absolute necessity nowadays. Our industry-leading roaming plans are very affordable and will ensure that our customers can stay connected all the time, wherever they are, without the hassle of changing their SIM cards or numbers. We are seeing travel already soar this holiday season and we look forward to serving Mumbaikars through a more connected travel experience”.