Airbnb search trends indicate rise in interest for Beach, Mountain and European stays during Holi and Easter

 

As the festive occasions of Holi and Easter draw near, the latest search data from Airbnb reveals a notable evolution in the travel preferences of Indian explorers. From the serene shores of South Goa to the historical allure of European gems like Athens and Istanbul, Indian travellers are widening their horizons, seeking diverse and enriching travel encounters.

Domestically, South Goa emerges as the top pick for Indian adventurers, witnessing a remarkable surge of nearly 330% in searches for accommodations during the upcoming long weekend. Its enchanting beaches hold undeniable appeal, making it the preferred destination for beach lovers. Moreover, cultural hotspots like Varanasi, Jaipur, and Pondicherry, along with popular hill stations such as Mussoorie, Ooty, and Manali, are attracting varied interest for short retreats during the impending holiday period.

On the global stage, Athens takes the lead with an impressive surge of approximately 400% in searches, capturing the imagination of Indian travelers and securing its spot as a coveted destination. Following closely behind are Istanbul, Bangkok, and Rome, offering a captivating blend of historical grandeur and cultural vibrancy that strikes a chord with Indian wanderers.

The search trends underscore a strong preference for beachfront accommodations, stunning vistas, and enticing pools, indicating a collective yearning for scenic beauty and relaxation. A notable increase of around 70% in bookings for non-urban locales, coupled with a 20% rise in family-centric searches, highlights a significant shift towards tranquility and shared experiences.

Amanpreet Bajaj, General Manager, Airbnb India, Southeast Asia, Hong Kong, and Taiwan, remarks, “Indian travelers are increasingly seeking distinctive and memorable experiences, transcending traditional holiday norms to embrace every opportunity for exploration. Airbnb is at the forefront of this transformation, offering a diverse array of enriching travel experiences tailored to the evolving preferences of Indian travellers.”