Agoda expands wholesale distribution with the launch of Beds Network
Digital travel platform Agoda, announced the launch of Beds Network, its first foray into wholesale distribution, with the aim to help properties around the world distribute their wholesale rates more efficiently and effectively. Beds Network has launched in 20 markets across Asia, Europe and Middle East, including Hong Kong, India, Indonesia, Italy, Japan, Malaysia, the Philippines, Portugal, Spain, South Korea, Taiwan, United Arab Emirates, with the view to expand globally in 2022.
Commenting on this, Liyana Jamil, Associate Vice President, Beds Network, said, “Travel is incredibly volatile – particularly here in Asia Pacific where vaccine roll out has been slower. This combined with the fact the corporate travel sector has been badly hit and is most likely to be last out of the gates as COVID restrictions ease, hotel partners need a more flexible solution to revenue planning and inventory distribution. We saw an opportunity to innovate and enter a new sector, leveraging our existing distribution network and technology solutions to help hotels to profitably recapture building travel demand. We have one of the strongest B2B networks in the industry, and partners know that we can deliver results for their needs. With the launch of our Beds Network team, we have found a solid solution that allows hotel partners to spend less time on negotiating contracts and bureaucracy, and more driving strategy to improve their inventory productivity.”
“Our B2B partners, whether its airlines, banks or offline travel agents, will also benefit from the increased access to wider range of properties and their rates through our platform, creating a win-win situation within the travel industry. We aim to make things as simple as possible for our partners and we are growing our team to sustain the demand generated since our soft launch in multiple markets including Thailand, Indonesia and Taiwan,” Jamil added.