Page 11 - TBM_February_2024

NEWS ROUND UP
TRAVELBIZ MONITOR FEBRUARY, 2024 11
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For news updates and more information log on to www.travelbizmonitor.com daily

Utah records 5% growth in Indian

visitations during 2022

Keen to work with trade on special itineraries

Disha Shah Ghosh | Mumbai Utah Office of Tourism, said that they are
keen to diversify their outreach in India, to
uring a press briefing in Mumbai, the create a perception among varied kind of
DUtah Office of Tourism informed that travellers across India.
8,700 Indians visited the destination in 2022, disha.shah@saffronsynergies.in
recording a surge of
5% over pre-Covid
year of 2019 as per
data from Tourism MARKETING AND COMMUNICATIONS MANAGER: MEISEA
Economics. During
2022, Indians spend Local recruitment in India (Fixed Term for 6 months)
USD 8.7 million
during their trips. Purpose of the role: To develop the marketing and promotions strategies for the hub, aligned to the global
Talking to the brand and trade strategy, and ensure management and implementation thereof.
media, the Utah
Office of Tourism KEY OUTPUTS
representatives
Rachel Bremer, Global l Develop and implement local brand communications, marketing and trade strategies across all platforms
Markets Director, and l Direct and oversee the creation of creative assets to support the marketing campaigns
Zach Fyne, Global l Develop and manage budgets for the marketing and promotions budget
Markets Specialist l Ensure that the communications strategy is implemented and continuously reviewed for improvements
said that this year
they will be working l Develop communication and support matrix to grow reach/sales and maximize market penetration
with the Top 5 tour l Monitor editorial plan for all relevant touchpoints
operators from India l Hands on knowledge of PR/media is a must
for designing special l Professional writing skills are a must
itineraries for Utah. l Developing and submitting clear briefs to all agencies with clear deliverables
According to l Agency management along with managing performance matrix per agency
forecast, a 42.6% l Establish and grow relationships with online travel aggregators, media, trade, and relevant stakeholders
growth is anticipated l Deliver routine reports as per requests for the hub
in visits and a massive
surge of 203.9% in l Develop and manage a budget to deliver the annual business plan for marketing and communications
spending by Indian
visitors by 2027. QUALIFICATIONS AND EXPERIENCE
Terming India as
a primary emerging l Bachelor's Degree in Marketing/ PR/Communications or equivalent - Honors and Masters are added advantage
market, Bremer said, l Minimum 5 years working experience in Public Relations, marketing, or sales with a minimum of 2 years at a
“India is one of the managerial level
most stable tourism l Travel and Tourism experience would be beneficial
markets despite l Budget & financial management experience
global uncertainties.” l Indian Citizens Only
She said that the
Utah Specialist KNOWLEDGE AND SKILLS REQUIRED
Academy, has seen
250 completions of l In-depth knowledge of the Indian travel and tourism landscape
the programme, out of l Strong written and oral skills for communications
the 700 registrations, l Ability to build and maintain relationships
and the aim to narrow
the gap this year. Visit us https://www.southafrica.net/gl/en/corporate/page/vacancies for a more detailed job description
Besides the Detailed CV to be sent to: tourismexecution@southafrica.net
Mighty 5 National Closing date: 19 February 2024
Parks, Utah boasts Visit: www.southafrica.net
of 28 scenic driving Should you have not heard from us Four weeks after the closing date, kindly consider your application
routes, glamping unsuccessful.
facilities, and Dark No late applications will be accepted. Only India based citizens may apply
Sky Parks. Mansi South African Tourism does not offer Work Permit sponsorship
Oza, Account
Manager – India,

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