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EDITORIAL
          8                                    TRAVELBIZ MONITOR     FEBRUARY, 2024
                                                                   n

                                               LET’S BUILD A
            EDITOR-IN-CHIEF & CEO
            Sheldon Santwan
            EXECUTIVE EDITOR
            Prasenjit Chakraborty              ‘VIBRANT’ INDIA
            prasenjit.chakraborty@saffronsynergies.in
            +91 9819263364
                                                   ecently, I read a report on how repeat international
            EDITORIAL TEAM                     Rvisitors to Goa are upset about overcrowding in the
            MUMBAI
            NEWS EDITOR: Disha Shah Ghosh      state, and the deplorable hygiene situation on its beaches
            disha.shah@saffronsynergies.in     have become an eyesore for visitors. This isn’t the story of Goa alone; most popular tourist
            +91 9619453170                     destinations in India are saturated, and therefore are facing hygiene and crowd management
            SR.REPORTER: Asmita Mukherjee      crises.
            asmita.mukherjee@saffronsynergies.in
            +91 98342 55360                      While destinations are making strides in digital promotions, what is required is large scale
                                               investment to develop tourist amenities and attractions in the state, and this requires public
            CONTRIBUTORS
            Hugh & Colleen Gantzer, Anurag Yadav,   private partnerships at varied levels. One can take a leaf out of Gujarat. At its recently-concluded
            Hector D’souza, Nimit Chaudhary &    Vibrant Gujarat Summit, it signed 10 MoUs to the tune of INR 770 crore for tourism development.
            Amala Dantas                       These funds will be utilised towards developing a submarine tourism facility in Dwarka, a four-star
            MARKETING TEAM                     resort, and an entertainment zone and culture theme park.
            MUMBAI                               At times like these when there is ample world-class infrastructure available across established
            HEAD - SALES & MARKETING
            Ajay Wadode                        destinations, what states in India require is to offer attractions and facilities to make our
            +91 8087127814                     destinations more tourist-worthy. And this isn’t restricted just to create extraordinary experiences,
            ajay.wadode@saffronsynergies.in
                                               but also bring in international sanitation and crowd management techniques to the fore.
            GOA
            HEAD - GOA                           It’s time we diversity tourist traffic and bring in some stringent hygiene practises to create
            Harshad R. Bhonsle                 standardisation of facilities. It is important to admit here that the responsibility doesn’t lie with
            +91 8999047490
            harshadrbhonsle@gmail.com          the municipal corporation alone. It is an entirely state responsibility and there needs to be a
                                               proactive approach from the authorities to seek active participation of private players to maintain
            COORDINATION, SUBSCRIPTION & DATABASE
            Gauri Sawant: +91 8369080796       and manage our tourist sites, and create a conducive environment for welcoming a steady flow of
            gauri.sawant@saffronsynergies.in   domestic and international tourists alike. A case in point here is the Interim Budget where Nirmala
            *Responsible for selection of news under the PRB Act  Sitharaman  has  laid  emphasis  on  comprehensive  development  of  tourist  infrastructure  at  the
                                               state-level through interest-free loans, and creating a framework to assess destinations on their
                                               facilities and services being offered. This is a step towards creating and showing to the world the
                                               best that India has to offer.
                   Sterling House, 5/7 Sorabji Santuk Lane,
               Opp.Dr.Cawasji Hormasji Street,  Dhobi Talao, Marine Lines (E),                                         Disha Shah Ghosh
                        Mumbai 400 002
                 Tel: 91-22-6101 1700 / 701  Fax: 91-22-6712 1854                                                             News Editor
                                                                                                                       disha.shah@saffronsynergies.in

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