Page 12 - TBM_February_2024

NEWS ROUND UP
12 TRAVELBIZ MONITOR FEBRUARY, 2024
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Frankfurt Tourism targets leisure,

family & group travel in India

Prasenjit Chakraborty | Mumbai is to dispel the perception that Frankfurt is Tourism plans to
solely a business destination and showcase its organise a Sales
uring a recent visit to Mumbai, Leona diverse attractions. Mission in Mumbai Leona Flach
DFlach, Manager of Tourism and Marketing “Frankfurt boasts an impressive array of in April, along with
at Frankfurt Tourism Board, highlighted India’s distinguished museums dedicated to art, a seminar in August or September. Key cities
growing significance as a key market for their science, and history. The city is charming to such as Mumbai, Pune, Delhi, Ahmedabad,
initiatives. Flach acknowledged the increasing explore on foot, as many of these museums Bengaluru, Hyderabad, and Chennai remain
number of Indian tourists visiting Germany, and attractions are conveniently located their target markets. The first two quarters
specifically Frankfurt, attributing it to the within a short walking distance from the of 2023 had witnessed a 120% increase in
city’s central location in Germany and Europe downtown core,” Flach added. The New Old the number of visitors that flocked the city of
“Because Frankfurt is located in the middle Town is another attraction of Frankfurt, which Frankfurt from India.
of Germany and Europe and there exists a was reconstructed from 2012 – 2018 as part Acknowledging visa-related challenges,
very good flight connections. Hence, reaching of a major urban development project. “This Flach expressed optimism, mentioning
Frankfurt from all across the globe (including Old Town is nicely reconstructed which was ongoing communication with the German
India) is easy. There is a big traffic from India bombed during the second world war. It’s a National Tourist Board (GNTB) to address
to Frankfurt and vice versa,” she said. historical city,” said Flach. these issues. She hopes for positive
While Frankfurt is traditionally known for The city is set to host five Euro-Cup 2024 developments in resolving visa concerns
conferences, Flach expressed a shift in focus matches in June-July, promising a significant to enhance the overall travel experience for
towards attracting tourists in the leisure, event for the soccer fans around the world. In Indian visitors to Frankfurt.
family, and group travel segments. The goal order to engage with the travel trade, Frankfurt prasenjit.chakraborty@saffronsynergies.in
Greater Miami Convention & Visitors Bureau

terms India as a “high-priority” market

Keen to tap MICE segment & Tier-II & III cities in the coming years

Disha Shah Ghosh | Mumbai air access to Miami International and the Miami Beach, he said
Airport. “We are keen to bring in soap operas and sitcoms have
he Greater Miami Convention & Visitors more MICE groups from India, done a great job in creating
TBureau is keen to foray into the Tier-II and especially incentives movement awareness about the destination.
III cities of India next year, after undertaking a since we have the facilities to In the past, the city and its beach
series of sales activities via direct engagement service and have the necessary were used as attractive locations
and B2B roadshows and exhibitions in the key hotel infrastructure in place. for film shoots. Going forward,
gateways in 2024. Of course, the larger chunk of the plan is to tap that segment
Talking to TravelBiz Monitor in Mumbai, visitors from India is leisure Joe Docal even in the Indian market with
during his second visit to India, Joe Docal, travellers to the USA.” financial incentives.
Director of Travel Industry Sales – Greater Shedding light on the popularity of Miami disha.shah@saffronsynergies.in
Miami Convention & Visitors Bureau, said,
“After seeing the potential that India has Swosti Group launches Swosti Premium Beach
for the US and Greater Miami Convention &
Visitors Bureau, I want to enhance our focus in Resorts, Sipasurubuli, Puri
the Indian market than what was in the past.”
Docal is in India to participate in the Brand TBM Staff | Mumbai & The Royal Ambassador
USA Sales Mission in Goa. Suite) with a no obstruction
“I am meeting the travel trade in India for wosti Group has introduced Swosti view of the sea.
sales call presentations. In the absence of SPremium Beach Resorts, Sipasurubuli, One of the standout
direct air connectivity to Miami Airport, I am positioning it as a top-tier venue for features of Swosti Premium Beach Resort is its
currently getting my feet wet in the market, MICE events and weddings in Puri. versatility as a wedding and event destination.
before foraying into Tier-II and III cities in India The establishment is well-equipped to The resort boasts four wedding venues (namely
in 2025,” he said. accommodate large conferences and Boita Voyage at Ground Floor, Mahari Courtyard
He spoke about the challenge in extravagant wedding ceremonies, boasting at 3rd floor and Panaroma, Portrait at 1st floor)
quantifying visitor numbers from India, but expansive landscaped lawns. with open-air landscaped lawns at different
termed the country as ranking “high- priority” Swosti Premium Beach Resorts extends heights, ensuring that your special day is set
market. its guests Luxury Rooms (Sea View Rooms & against a backdrop of unparalleled natural
Docal informed that exploratory talks are Premium Rooms) and presidential suites (Oasis beauty. The mega banquet halls, complete with
underway with carriers in India to seek direct Suite, Intimate Escape Suite, Imperial Suite pre-function areas, can host up to 750 people.

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