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How Amusement Parks Are Turbocharging

Local Tourism and Economy

By Arun. K. Chittilappilly, Managing Director, Wonderla Holidays

he phrase “amusement parks” living is also made possible by the type
conjures up images of our own of work, as well as the many training
childhood memories in our mind. programs linked to services. When a well-
TFor more than a century, amusement known amusement park is open, demand
parks have been a mainstay of entertainment, for local stores, restaurants, lodging, and
thousands of people visit these parks every transportation all increases. Suppliers who
year, which provide a variety of attractions supply the park with goods and services are
like water slides and roller coasters. Only also included in the economic stimulation,
in the last 20 years, with the advent of resulting in a network of interconnected
globalization and an increase in consumer business connections that may promote
disposable income, has the idea of theme sustainable growth.
parks and amusement parks experienced a India’s magical theme parks not only
significant upsurge in popularity in India. entertain visitors, but also are essential to
The ever-changing social and economic the vibrant role of our changing economy
landscape, along with demographics, are and culture. Imagine an environment where
significant factors influencing demand for happiness is the primary focus, where there
amusement parks. They have an impact on is a bustle of activity, laughter from families, amusement parks contribute to the local
consumer behavior, therefore to guarantee and delight from children. This economy by spending money on tickets,
magical atmosphere isn’t only food, merchandise, and other services.
the result of thrilling rides and This injection of tourism dollars can have a
attractions—rather, it’s engrained positive multiplier effect on the community.
in the various consumer Improved Infrastructure: The presence
behaviours and demographics of a popular amusement park may stimulate
that define our global nation. improvements in local infrastructure,
Amidst this fanciful realm, including roads, transportation systems, and
businesses find themselves at utilities, to accommodate the increased influx
a crossroads where it becomes of visitors.
imperative to properly identify Diverse Visitor Base: Amusement parks
their target audience. The attract a diverse audience, bringing people
objective is to create an from different regions and even countries.
experience that transforms This cultural exchange can enrich the local
a satisfied client into a loyal community and promote understanding
follower and, eventually, an between different cultures.
enthusiastic ambassador In conclusion, amusement parks are
for the business, rather major drivers of the local economy and
than just providing a brief greatly enhance the well-being of the
distraction. communities they serve. It is impossible
to overstate their contribution to local
Here are some of the economic stimulation, employment creation,
key impacts: and tourism promotion. Despite certain
Job Creation: operational difficulties, amusement parks
Amusement parks create continue to have a very beneficial overall
employment opportunities, economic influence on local and regional
ranging from entry-level positions to communities. These attractions’ contribution
skilled jobs in areas such as maintenance, to economic growth will probably continue to
operations, and management. Furthermore, be an engaging story in the years to come as
customer pleasure, any business must Amusement parks also have a knock-on they develop and grow. They bring in money,
choose the appropriate group of target effect on the local economy. An increase in support neighbourhood companies, create
customers in order to convert a happy parks contributes to the neighbourhood’s jobs, pay taxes, draw tourists, and enhance
customer into a devoted one and eventually infrastructure development. the standard of living. Any nation or area that
into a product or service. According to a Learning Experiences: Often incorporate wishes to increase tourism might benefit
report by FICCI – KPMG, the amusement park educational elements into their attractions, greatly from having amusement parks.
industry in India is growing rapidly. In 2019, providing visitors with opportunities to learn
the industry generated over Rs. 5,000 crore about science, history, and other subjects in ‘The views expressed in the column are of the
(US$625 million) in revenue and employed an interactive and engaging manner. author, and may or may not be endorsed by the
over 250,000 people. A higher standard of Tourist Spending: Visitors to publication.’

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