TBM Staff - Mumbai 
In an era when when travel transcends borders, Jumeirah is redefining luxury by transforming a stay into an immersive journey, where every experience is steeped in the elegance of Arabian hospitality and the vibrancy of local culture.
Since the opening of the iconic Burj Al Arab in 1999, Jumeirah has showcased the UAE’s unique warmth and generosity, setting a global standard for refined hospitality. Burj Al Arab, an architectural marvel, not only shaped Dubai’s skyline but also introduced the world to the rich traditions of Emirati hospitality and positioned Dubai as a premier destination.
With a legacy of more than 25 remarkable years, Jumeirah is entering an exciting new era, led by Chief Brand Officer, Michael Grieve. Guided by a fresh brand vision, Jumeirah is embracing the future of travel by crafting elevated experiences that merge the best of local culture with refined and sophisticated global touches. This approach reflects a growing a shift in luxury hospitality catering to travellers craving for meaningful connections, authenticity, and a sense of place.
By staying true to its roots while innovating for the future, Jumeirah is setting itself apart as a leader in experiential travel. Each property offers a seamless blend of tradition and modern luxury, inviting guests to explore a destination’s heritage while enjoying the highest standards of comfort and service.
Redefined Travel
Jumeirah’s evolution goes far beyond luxurious accommodations; it aspires to become a “majlis of global culture, conversation, and connection.” Inspired by the spirit of ancient trade routes – where travellers once exchanged ideas and experienced warm hospitality – Jumeirah is building a modern platform where cultures intersect, and stories are shared. This new approach centers on elevating the guest experience with carefully curated, culturally rich programs that honor the heritage of each destination where Jumeirah properties reside.
Dubai & Beyond
Jumeirah’s rise into a hospitality brand of elegance has been meteoric from creating a name locally to spreading its wings across the Middle East, Europe and Asia. From the pristine beaches of the Maldives to the historic streets of London, Jumeirah’s portfolio is a testament to its commitment to crafting experiences that resonate with the local culture while providing guests with exceptional refinement. Whether it’s the tranquil beauty of Jumeirah Bali or the sophisticated charm of Jumeirah Capri Palace, each property is designed to offer more than just a stay—it’s an invitation to explore and connect with the essence of the destination.
Upcoming Hotels
As part of this reinvention exercise, Jumeirah will bring three new properties across three different locations: Jumeirah Marsa Al Arab in Dubai, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond in Geneva.
Adding a new flavour to Dubai, Jumeirah Marsa Al Arab will showcase the cutting-edge advancements in Dubai’s Arabian hospitality. Rounding out Jumeirah’s nautical trilogy on Dubai’s most exclusive beach, this exceptional lifestyle destination stands next to the wave-like Jumeirah Beach Hotel, boasting unobstructed views of the iconic, sail-inspired Burj Al Arab.
Set for launch in 2025 on Shura Island in Saudi Arabia, the Jumeirah Red Sea will enthral guests with coastal hospitality unmatched in history. Built on the concept of barefoot luxury, Crafted by Foster + Partners, the hotel’s innovative single-story design blends seamlessly with the natural landscape, featuring a unique sand-covered ‘Ribbon Path’ that links its spaces and immerses guests in their surroundings. While indulging into the virgin beauty and rich culture of Saudi Arabia’s coastline, guests have a choice of accommodations to choose from elegant rooms to private pool villas and beachside retreats.
Set in Europe, the Jumeirah Le Richemond in Geneva will introduce the brand’s marquee hospitality. With unhindered views of the Léman and Mont Blanc, this hotel will provide a refined escape in the heart of the city. It captures a timeless story shared by cities around the world, bridging people and culture through art, heritage, and stunning landscapes. This destination enriches guests with immersive experiences that spark inspiration and open doors to new perspectives.
Growing Elevated Travel
With an evolution in time, the future of Jumeirah is rooted into traditional luxury with a generous Arabian touch. Like ancient times when traders were welcomed with immense warmth, Jumeirah will create spaces that offer connections with the natural habitat amid authentic local experiences. Showcasing their hospitality while blending stories and richness of each destination, Jumeirah will create memories of a lifetime.
