As a leading shopping destination for international visitors, including organized travel groups, what sets Outletcity Metzingen apart from other factory outlet centres in Europe? How has it maintained its appeal as a top choice for travellers seeking a unique shopping experience?
Outletcity Metzingen distinguishes itself through its unique blend of luxury brands, attractive discounts, and a captivating shopping experience. Our carefully curated brand portfolio, stunning blend of historic and modern architecture, and exceptional customer service make us a premier shopping destination. The convenient location in Southern Germany, just a 2-hour drive from major cities like Munich, Frankfurt and Zurich, makes us an ideal destination for international travelers, including organized travel groups.
With the festive season approaching, what special promotions, events, or Christmas-themed activities can visitors expect at Outletcity Metzingen this year, and how can travel agents leverage these to attract group bookings?
In November, Outletcity Metzingen will become enchanted with a festive flair as magical lights illuminate the storefronts with Christmas fairy tales. Additionally, from November 18th to December 2nd the Black Weeks provide exceptional discounts and are the perfect way to start your Christmas Shopping. During the month of December, a small Christmas market with traditional delicacies awaits visitors on our main square. These events and promotions can be a major draw for both group and FIT travelers, offering a unique and memorable shopping experience. Additionally, Metzingen is the perfect base to explore the numerous historic Christmas Markets in the region such as Stuttgart, Tübingen, Esslingen and Ludwigsburg.
In addition to its extensive shopping options, Outletcity Metzingen provides a range of hospitality services. Could you share how the hotels, restaurants, and other amenities on offer enhance the overall visitor experience, particularly for group travellers?
The city of Metzingen offers a variety of accommodation options, from holiday apartments to boutique hotels and of course the stylish Moxy Outletcity Metzingen hotel, providing a convenient and comfortable stay. With 203 rooms, the Moxy Outletcity Metzingen is particularly suitable for groups but will also offer a stylish stay for every fashionista. Our diverse range of restaurants and cafes includes not only the world’s only BOSS Café but also a choice from European to Asian cuisine and caters to various dietary preferences. For our Indian guests we can also recommend the Indian restaurant that is located in the historic town center of Metzingen and just a 5-minute-walk from the Outletcity. Furthermore, our Customer Service in the Welcome Center is glad to help with any request visitors may have. For individual guests our new VIP Lounge is an additional attraction that offers a luxurious shopping break and can be booked by travel agents in advance.
For travel agents organising first-time group visits during the Christmas season, what are the top attractions or events at Outletcity Metzingen that they should highlight in their itineraries?
For first-time group visits during the upcoming season we would recommend to highlight the special offers of the upcoming Black Weeks and include some of the regional Christmas markets in the itinerary. At Outletcity Metzingen we have also created special packages for groups that can be requested via our website.
Given the growing interest from Indian travellers, what strategies does Outletcity Metzingen have in place to engage with this market? Are there any incentives, commissions, or exclusive offers for travel agents and tour operators who plan group visits from India?
We are committed to providing a welcoming environment for Indian visitors with dedicated services targeted to their needs. We are also exploring additional incentives and exclusive offers for travel agents and tour operators who plan group visits from India. For any details on such incentives we look forward to hearing from interested agencies.