TBM Staff - Mumbai
Jumeirah Olhahali Island announces the appointment of Joseph Alexander El-Masri as the new Director of Sales and Marketing. A British national and seasoned professional in the luxury hospitality sector, El-Masri brings a wealth of experience and a proven track record to his new role. He has been a significant leader within the Jumeirah brand since 2019, previously serving as Associate Director of Sales at Jumeirah Zabeel Saray, Director of Sales at Jumeirah Emirates Towers, and most recently as Complex Director of Sales at Madinat Jumeirah. There, he successfully managed and implemented international strategies for rooms revenue growth across four premium 5-star hotels, earning the brand’s “Rising Star” award in both 2021 and 2022.
Mohamed Ashraf, General Manager of Jumeirah Olhahali Island, remarked, “El-Masri’s deep familiarity with the Maldives and his profound understanding of the Jumeirah brand and culture make him an invaluable addition to our resort. His proven success in driving revenue growth and fostering strong partner relationships will be key in enhancing our market position and achieving exceptional results at Jumeirah Olhahali Island.”
El-Masri’s 12-year career in hospitality includes roles at prestigious international brands such as JA Resorts & Hotels and Atlantis The Palm by Kerzner before joining Jumeirah. His extensive experience will be crucial in leading Jumeirah Olhahali Island’s sales and marketing team, promoting the resort’s contemporary 67-villa accommodations, which are among the largest entry-level villas in the Maldives. Known for their expansive rooftop terraces with private infinity pools, the resort also features an overwater spa, waterfront dining, and over 50 weekly activities, including PADI scuba diving courses, coral restoration workshops, and culinary masterclasses.
In his new role, El-Masri will spearhead efforts to elevate the resort’s unique offerings and strengthen its reputation as a premier destination in the Maldives.
