TBM Staff - Mumbai South African Tourism is set to host its annual ‘Africa’s Travel INDABA’, set to take place in the province of KwaZulu-Natal. This year, the event will host over 40 Indian trade partners.
In a significant, strategic shift in South African Tourism’s play in the Indian market, nearly 95% of the contingent will consist of buyers from Tier-II and III cities. This move aims to spotlight the immense potential and opportunities these new source regions of India present.
Africa’s Travel INDABA, preceded by a dedicated Business Opportunity Networking Day (BONDay), the event scheduled on 13th May sets the stage for knowledge sharing and thought leadership exchange. Attendees will be able to engage with over 950 exhibitors, including opinion leaders, tourism board decision-makers, and representatives from African countries like Zimbabwe, Zambia, Lesotho, and Swaziland.
The highlight of this year’s event will be the showcase of new and untapped regions within South Africa, including KwaZulu-Natal, Mpumalanga, and the Free State. These regions offer unique experiences, ranging from stunning coastlines and safari parks to historical landmarks and cultural attractions.
“India stands as a strategic market for South African Tourism” envisioning even greater possibilities Neliswa Nkani, Hub Head – Middle East, India, and Southeast Asia for South African Tourism adds, “Africa’s Travel Indaba isn’t just about showcasing South Africa – it’s about forging deeper connections and we see a massive opportunity in India’s tier 2 and tier 3 cities. These territories hold ample promise— a new generation of eager travellers seeking unique experiences.”
“In collaboration with Indian travel agents in these emerging markets, we aim to explore South Africa’s lesser-known regions and create worthwhile experiences for our Indian trade partners to promote,” she continues, “This strategic alliance builds upon the momentum generated by a remarkable 43% surge in inbound travellers from India in 2023, solidifying South Africa’s stature as one of the top three focus markets for the nation. With this targeted approach, we anticipate even more substantial growth in the years to come.”
The delegation reflects South Africa’s recognition of India’s growing appetite for outbound tourism and its potential as a key source market. Including buyers from cities such as Chandigarh, Lucknow, Jaipur, and Surat underscores South Africa’s focus on expanding its reach beyond traditional metropolitan hubs.
