TBM Staff - Mumbai
Minor Hotels has chosen BrandsWeLove (BWL) as its public relations agency in India as it prepares for the launch of its premier modern luxury brand, Anantara Hotels, Resorts & Spas, in Jaipur later this year. This decision comes after a rigorous selection process and will be effective from April 15, 2024.
BWL will collaborate closely with Minor Hotels to enhance awareness of its diverse portfolio of properties among Indian travelers, with a particular focus on its flagship luxury Anantara Hotels, Resorts & Spas, and the upscale lifestyle brand, Avani Hotels & Resorts. Through strategic communication initiatives such as media relations, influencer engagement, and on-ground activations, BWL aims to bolster the hospitality group’s presence in India. Moreover, BWL will play a pivotal role in promoting Minor Hotels’ expansion plans in India, starting with the launch of Anantara Jaipur Hotel in the third quarter of this year, along with upcoming openings in the pipeline.
Marion Walsh-Hédouin, Global Head of Public Relations & Communications for Minor Hotels, expressed enthusiasm about the collaboration, stating, “India is emerging as a significant outbound travel market, and Minor Hotels recognised its potential as one of our fastest-growing international source markets. With ambitious plans to introduce 50 new properties in India over the next decade, this partnership with BrandsWeLove marks a crucial milestone as we prepare for the launch of Anantara Jaipur Hotel, the flagship of our brand in India. We look forward to leveraging BWL’s expertise in luxury hospitality and their strategic storytelling capabilities to resonate with Indian travellers.”
Deepa Harris, Founder, BrandsWeLove, echoed the sentiment, emphasising their delight in collaborating with Minor Hotels, renowned for its exceptional hospitality legacy. Harris added, “Our focus will be on amplifying Minor Hotels’ strong brand positioning by crafting compelling narratives that foster deeper connections and aspiration among audiences.”
BrandsWeLove specialises in boutique marketing and PR representation, with a focus on the ultra-luxury segment, including hospitality, tourism, and lifestyle sectors. With a portfolio of distinguished brands distinguished by their purpose-driven approach, personalised experiences, and customer-centric excellence, BWL has a proven track record of successfully positioning brands in the market through insightful media and influencer engagement strategies. Their commitment to delivering value aligns seamlessly with Minor Hotels’ vision for its expansion in India.
