TBM Staff - Mumbai
In an effort to spotlight the diverse wonders of Goa to travellers worldwide, digital travel platform Agoda has entered into a Memorandum of Understanding (MoU) with Goa Tourism. This collaboration aims to showcase the rich tapestry of experiences that Goa offers, with a particular focus on catering to the preferences of travelers from Asian markets.
Under the terms of the newly established MoU, Agoda is set to unveil Goa’s array of holiday offerings and attractions to its global network of travellers. Through this partnership, Agoda pledges to work closely with Goa Tourism to leverage the power of digitisation in enhancing travellers’ experiences, while also implementing digital promotional campaigns.
Expressing enthusiasm about the collaboration, Suneel Anchipaka, IAS, Director Tourism & Managing Director GTDC, stated, “This partnership with Agoda represents a significant milestone for Goa Tourism, highlighting our commitment to embracing digital advancements in the tourism sector. Through this collaboration, we aim to showcase Goa’s beauty to a global audience and cater to the evolving preferences of modern travellers.”
Similarly, Damien Pfirsch, CCO at Agoda, shared similar sentiments, stating, “Teaming up with Goa Tourism presents an exciting opportunity for Agoda to leverage our technological expertise and insights in promoting Goa’s unique offerings. Through strategic outreach efforts and digital enhancements, we are confident in our ability to inspire travelers to explore the enchanting allure of Goa.”
To boost tourism in Goa, Agoda will introduce tailored landing pages and travel guides, providing travellers with comprehensive insights into the region’s hidden gems. Additionally, Agoda will utilize various social media platforms to position Goa as a must-visit destination, thereby attracting a greater influx of tourists. With its continuously evolving digital platform, Agoda remains committed to expanding its global network of accommodations, flights, and activities, facilitating affordable explorations of breathtaking destinations like Goa.
