On behalf of the Royal Commission for AlUla (RCU) we would like to invite you to watch this webinar to introduce to you the newest gem of Saudi Arabia, AlUla.

AlUla is a region of outstanding natural and cultural significance in North-West Saudi Arabia. AlUla is being reaffirmed as the country’s most important archaeological and cultural destination and is now prepared to welcome visitors from around the world. As part of Saudi Arabia’s Vision 2030, the Crown Prince His Royal Highness Mohammed Bin Salman Bin Abdulaziz has transformed AlUla into a unique treasure to be shared with the world. His vision has been to turn AlUla into a living museum where visitors can enjoy its heritage and a unique journey through time.

The four key pillars of AlUla are Heritage, Adventure, Art & Culture and Nature. AlUla has 4 significant heritage sites – Hegra and Hijaz Railway Station, Dadan, Jabal Ikmah and the Old Town of AlUla. With a focus firmly on conservation and light-touch tourism experiences, AlUla is set to be a must-visit culture and heritage destination. AlUla’s broad range of unique outdoor adventures and activities have been inspired by the history and heritage of the region.