TBM Staff - Mumbai The India Holiday Report from Thomas Cook (India) Limited, and its Group Company, SOTC Travel reveals that Indians are becoming increasingly discerning travellers with an increased appetite for premium and experience led travel (78%) and higher spends (80%). Thus, with a strategic intent to target this increased demand, perfectly timed for the upcoming festive season, the Companies have introduced Private Journeys: personalised, premium, chauffeured van tours.
Thomas Cook and SOTC’s Private Journeys are designed to target HNIs, multi-generational families, ad-hoc groups of friends, and honeymooners/couples.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, “Indians are displaying an increased appetite for exclusive and premium experiences. Our Private Journey portfolio is hence aimed at addressing unique preferences of our discerning customers. These personalised tours are a hybrid between a group tour and a self-drive holiday with an expert local chauffer – making it a perfect option for an in-depth exploration. These tours are fully customisable, private holidays that empower customers – to design their holiday, their way!”
Daniel D’souza, President & Country Head – Holidays, SOTC Travel Limited, said, “We are witnessing increased preference for non-standard experiences and leisurely paced holidays. This was the genesis of our Private Journeys with the onset of India’s festive season offering us an opportune time to launch this unique portfolio. What makes Private Journeys distinct is that it empowers the customer to be spontaneous and choose experiences as per their preferences and on-the-go!”
