80% companies to surpass or match 2019 fintech investment levels in 2022: Research
As the world begins to rediscover travel with COVID-19 restrictions lifting around the world, the travel industry has an opportunity to rebuild and renew by harnessing advances in fintech to improve the traveller experience. That’s why Amadeus has created the ‘Travel fintech investment trends’ report, based on research with over 70 senior leaders from large airlines and travel sellers.
According to the study, Fintech and payments were viewed as a high priority by 9 out of 10 respondents. 80% of travel businesses stated that in 2022, they plan to match or go beyond 2019 investment. A third of firms plan to match 2019 levels while a significant 50% plan to increase investment. When questioned more broadly on company-wide investment, 70% of participants plan on investing through 2022 to capture an expected rebound in travel, with only 30% opting for a more conservative strategy.
When asked what is driving fintech investment the top objective was ‘improve the traveller experience’, closely followed by ‘increase revenue through payments’. Respondents were asked to rank their fintech investment priorities for 2022 from a list of 15 options, revealing two groups of priorities – ‘existing’ and ‘emerging’.
More travel companies expect to invest in ‘existing’ capabilities during 2022 with Alternative Payment Methods (61%); Strong Customer Authentication (46%) and Fraud (44%) ranked as the three top priorities.
However, a second group of ‘emerging’ priorities also scored highly, with Payments in NDC (47%); Buy Now Pay Later (36%); Multi-Currency Pricing (34%) and Chargeback Management (31%) completing the top half of the priority list.
Notably, accepting crypto payments was a priority for the fewest number of firms, although 14% do plan to invest in the capability during 2022.
David Doctor, Executive Vice President of Payments, Amadeus, said, “Fintech stands out as an area of the travel business where you can provide new value-added services that bring revenue, whilst also improving the traveller experience. That’s why businesses are channelling scarce resources in this direction and Amadeus is investing heavily too. We expect to double the people in our payments team by the end of next year compared to 2021.”
Doctor added, “We see our customers rethinking today’s challenges, like how to manage elevated levels of chargebacks. Whilst also looking to the future, travel brands are embracing innovations like Buy Now Pay Later and Multi-Currency Pricing to deliver a more flexible and transparent digital experience.”