Global digital travel platform Agoda has launched its Indiagenous Travel Survey 2021 as a part of a campaign to drive domestic travel in India. The platform, found seventy-nine per cent of Indians’ have visited between two to 10 states, according to the survey, with more than half having visited two to five states. Agoda’s India-genous survey is launched as part of Agoda’s Indiagenous travel campaign that aims to showcase the diversity and beauty of India by partnering with influencers to create social and digital media content that shines a spotlight on great accommodation, food, art, heritage, and natural beauty spots across the country.
The Survey found Delhi ranks #1 with Maharashtra in the second spot, followed by Karnataka in third, and joint fourth Tamil Nadu and Uttar Pradesh as the most visited states or union territories across India. Forty-eight percent of Indians have visited the capital city of New Delhi, with 40% visiting Maharashtra and 31% Karnataka. Taking a deeper look at union territories besides Delhi, Chandigarh ranks #2 on the most visited union territories list for Indians, with Jammu & Kashmir as #3.
“We know Indians love to travel, and of course there are key destinations like Delhi, Maharashtra, or Uttar Pradesh that appeal to both Indian and international travellers looking to explore India’s diverse and spectacular shores. As travel resumes, OTAs like Agoda can help our hotel and accommodation partners reach and connect with domestic and international travellers alike. Through initiatives like Agoda Special Offers, we can help maximize inventory for partners whether they are in the foothills of Ooty or the metropolis of Bangalore. Our world class tech solutions have seen Agoda expand its inventory from 80,000 to 110,000 hotels in the past year, as we build products that help hoteliers reach and capture the pent-up travel demand”, said Krishna Rathi, Country Director – India, Sri Lanka and Nepal, Agoda.
According to the survey, the top five motivations to travel are are- scenery, food, arts & culture, meet new people from different places and history.