Vietnam Airlines signs deal with Amadeus for PSS technology
Amadeus has signed an agreement with Vietnam Airlines for the airline to take advantage of its enhanced passenger service system (PSS) technology. The contract builds on an existing distribution partnership between the two organisations, and will see the airline overhaul its digital solutions. The agreement aligns with Vietnam Airlines’ long-term strategic goals to improve operational efficiency and become a digital airline by 2025.
Following the signing, the Vietnamese flag-carrier will deploy the Amadeus Altéa PSS solution equipping it with advanced travel technology. Vietnam Airlines will join a community of over 200 airlines using Amadeus PSS technology worldwide, positively shaping its operations and passenger experiences.
Additionally, the carrier will deploy Altéa NDC, helping it to distribute rich content and fares through NDC connectivity across channels therefore creating tailored offers for passengers by using digital merchandising.
According to figures from the International Air Transport Association (IATA), Vietnam is the fifth fastest growing aviation market in the world, with 150 million passengers expected annually by 2035. Currently welcoming 40 percent of domestic passengers, and expanding rapidly internationally, Vietnam Airlines is well-positioned to capitalize on this anticipated growth.
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus said: “We are very excited to partner with Vietnam Airlines, embarking with it on its transformation journey. Amadeus offers airline new technologies, and we are confident that our PSS, digital, offer, order and data driven solutions will help Vietnam Airlines to achieve its business objectives.”