M/s SS Enterprises, a company having interest in varied business across different sectors based out of Mumbai, today announced the signing of a franchise agreement with Wyndham Hotels & Resorts for a new hotel development at Bhiwadi, Rajasthan – India under the midscale lifestyle and trendy Ramada Encore by Wyndham brand.
Bhiwadi is an industrial town strategically located 60 km south of New Delhi and 200 km from Jaipur. It can be reached by National Highway NH48 (Delhi-Jaipur highway) via Dharuhera, in 70-90 min from Indira Gandhi International Airport, New Delhi. The town is spread over nearly 5,300 acres with houses covering around 2,700 acres. The town contains a range of large, medium, and small-scale industries, from steel mills and furnaces to automobile and electronics manufacturing.
Wyndham Hotels & Resorts has two hotels under its Ramada by Wyndham and Days Hotel by Wyndham brands in Neemrana, which is about 25 KM from Bhiwadi.
The hotel is built on over an acre of land in the prime Phool Bagh Chowk and is positioned within the midscale segment and will have 108 rooms, all day dining, a bar lounge, banquet halls and meeting rooms, a fitness center, and an outdoor swimming pool.
“We are happy to partner with Wyndham Hotels & Resorts, the largest hotel franchise company in the world, for our upcoming midscale hotel in Bhiwadi under the young and trendy Ramada Encore by Wyndham brand. Bhiwadi city can benefit from an internationally branded hotel, and we look forward to bringing it to the destination with our Ramada Encore property. We have a strong team of experienced interior designers and consultants on board and are confident in delivering a truly international class hotel by 2024,” said Mr. Bholanath R Shukla, Proprietor, M/s SS Enterprises.
“With three operational hotels and a strong development pipeline, Ramada Encore by Wyndham is one of our fastest growing brands in India. Ramada Encore is built with the young traveller in mind and is fresh, trendy, and efficient in building and operating. This signing will further strengthen our presence in the state of Rajasthan with nine operational hotels and more development underway. We look forward to our partnership with M/s SS Enterprises and to delivering a truly international standard hotel in the midscale segment in Bhiwadi,” said Nikhil Sharma, Regional Director Eurasia, Wyndham Hotels & Resorts.
Once operational, the hotel will generate direct employment for more than 100+ people in the city of Bhiwadi.