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With target of 200,000 arrivals from India, KTO hosts leisure & MICE roadshows in Benglauru & Mumbai

The Korea Tourism Organization (KTO) concluded a series of roadshows in Bengaluru and Mumbai last week. These events brought together Indian travel professionals with a delegation including the Busan Tourism Organization (BTO) and 10 Korean Destination Management Companies (DMCs).

The evenings boasted a unique flair, featuring CHEF, a dynamic culinary performance team, flown in from Korea. They captivated audiences with a blend of beatboxing, B-boying, and a live cooking battle.

Adding to the events’ prestige, dignitaries from the India Tourism (Ministry of Tourism, Government of India), MTDC, IRCTC senior officers, along with the heads of leading travel associations graced the event. A high-level delegation from the KTO headquarters also actively participated in the roadshows. Their presence demonstrated the organization’s strong commitment to the Indian market.

Leading the KTO HQ delegation, was Chang Wook Jung, Executive Director, MICE, Korea Tourism Organization (KTO). “We are thrilled by the enthusiastic response at our recent roadshows in Bengaluru and Mumbai,” he said. “The productive interactions between Indian travel professionals and our Korean delegation were a highlight. This direct engagement strengthens partnerships within the MICE sector and the broader Indian travel industry, laying the groundwork to achieve our ambitious target of attracting 20,000 MICE delegates from India in 2024. The engrossing cultural exchange, including the phenomenal performance by the CHEF team, resonated deeply with the audience. Building on this success, we eagerly anticipate welcoming even more Indian travellers to explore the wonders of Korea.”

Myong Kil Yun, Regional Director, India & SAARC Countries, Korea Tourism Organization (KTO), said, “We are energised by the momentum in India! With a record-breaking target of welcoming 200,000 Indian travellers this year, the recent roadshows were a resounding success. We are confident that by showcasing the diverse experiences Korea offers, from fascinating cultural performances to exciting leisure and MICE opportunities, we can achieve this ambitious goal.”

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