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‘We are committed developing the Indian market through partnerships’

Bali’s tented luxury camp Capella Ubud is keen to tap the Indian market. Brooke Hall, Director of Sales and Marketing, Capella Ubud, Bali talks to Disha Shah Ghosh about their plans for travel trade outreach.

Q. What does Capella Ubud bring to Indonesia’s hospitality landscape?
Capella Ubud, Bali elevates the adventure travel experience in Indonesia by combining ultra-luxurious tented accommodations with total jungle immersion.

Q. What is your property’s brand positioning?
Capella Ubud is an award-winning luxury tented camp. We embody excellence in the craft of hospitality by delivering personalised, unique, and memorable service superior to our competition.

Q. What is your outreach strategy in India on the b2b front?
We work with Heaven’s Portfolio as representation on behalf of Capella Hotel Group – interacting with the travel trade.

Q. What response have you received from the Indian market?
We are pleased that the Indian market has responded positively to our offerings and is witnessing steady growth in demand. We are committed to continuing to develop the Indian market through partnership programmes with key business accounts.

Q. Are you considering an online specialist programme to educate the travel trade in India about your products?
The education and familiarisation programme are essential. We provide access to our online media library, where the travel trade can easily navigate the hotel and destination information, videos, and social media platforms (Instagram and Facebook).

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