Travel and Tourism Fair Hyderabad kicks off at HICC
Travel and tourism from India is bouncing back in full vigour after two years of pandemic-related disruptions. TTF Hyderabad, the best networking platform for Central & Southern India, is staging a grand post-pandemic rebound of domestic and international travel, with over 150 participants from 4 countries and over 19 Indian states and UTs.
Domestic leisure travel is the driving force behind the road to recovery coupled with an increase in business travel as well, after an extremely tough pandemic phase in the last two years. Domestic travel is expected to reach record-breaking numbers, with 68% of Indians expected to travel domestically in 2022 only, with the Central and Southern India markets playing a major role. As per reports, Kerala alone has attracted 3.8 million domestic tourists in Q-1 2022, registering 72.48% growth.
Domestic air passenger traffic is nearing pre-pandemic levels with various airlines having ferried 1.14 crore air travellers in May 2022 compared with 1.22 crore in May 2019 – roughly a five-fold increase in volume growth from last year. International passenger traffic has also seen tremendous growth since flights were resumed fully in the month of March 2022, after two years of restrictions, and reached 72% of the pre-Covid level in May 2022.
Hotel occupancy had fallen below 50% in January 2022 owing to the Omicron impact; however, it hit 65% occupancy level, surpassing pre-pandemic levels and average daily rate (ADR) for three consecutive days during the second week of April.
TTF is India’s largest travel trade show network, organised in 9 Indian cities annually, branded as TTF, OTM and BLTM. This edition of TTF Hyderabad staging the grand revival of travel is especially important, being the catalyst for the huge rebound of domestic and international travel markets.
Gujarat, Uttar Pradesh are joining as Partner States with big pavilions. Chhattisgarh, Himachal Pradesh, Madhya Pradesh, Meghalaya and Puducherry are Feature States and will be showcasing their best in the TTF. Host states Andhra Pradesh and Telangana are offering their full support. Private sector participants from all over India are also joining us at the show.
The show has participation from leading outbound exhibitors like Jazeera Airways and leading hospitality chains.
TTF Hyderabad has also a large participation from abroad including from Nepal, Thailand, Turkey and UAE, with a large delegation of tour operators and hoteliers holding testimony to the unabated spirit of Indian travellers that kept thronging these destinations throughout the pandemic, as they remained open with necessary precautions in place. It also signifies that short-haul destinations are becoming accessible faster to the Indian travellers, post the pandemic.
TTF Hyderabad was inaugurated in the august presence of Shri V. Srinivas Goud, Hon’ble Minister for Tourism, Excise & Prohibition, Sports and Youth Services, Archaeology, Government of Telangana, Shri Sandeep Kumar Sultania, IAS Secretary Tourism, Government of Telangana, Shri B. Manohar, Managing Director, Telangana State Tourism Dev. Corpn. and other dignitaries from India and abroad.
India Tourism too has a key presence at the show, showcasing all their campaigns and programmes such as ‘Azaadi Ka Amrit Mahotsav’, ‘Dekho Apna Desh’, ‘Ek Bharat Shreshtha Bharat’.
The show is reserved for travel trade visitors today, i.e. 5th July, from 11 am to 6 pm, and is open for the whole day tomorrow, i.e. 6th July.
The travel trade is expected to revive and restart in large numbers, with new as well as existing partners. Eager travellers have planned to visit the show to get the best deals and travel offers from all over India.
TTF is the oldest and biggest network of travel trade shows in the country, covering 9 cities annually. In addition to Hyderabad, it is organised in Mumbai, Delhi, Chennai, Bengaluru, Kolkata, Ahmedabad, Surat and Pune.
“We are extremely happy to be hosting TTF Hyderabad in the vibrant market of South India after a two-year hiatus. The number of exhibitors on the show floor and of hosted buyers as well as of visitors is a testimony of the grand rebound of travel and tourism in the post-pandemic phase”, said Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd., the organisers of TTF – the oldest and largest travel tradeshow network in India. “TTF Hyderabad has received great support from the Host States, the travel industry at large and our association partners who are together gearing up for the revival of travel and tourism.”, he added.
TTF has the active support of travel associations like IATO, ETAA, TAAI, TAFI, ADTOI, NIMA, SKAL INTERNATIONAL HYDERABAD, IATTE, TOA, TTAA, TOAT, TTAT, UFTC, KTS, TAAC, TTTHA, TAAK, TNTF, ABTO, FOTO, STATT and MTA.