Tag Archives: Ras Al-Khaimah

Mövenpick Resort Al Marjan Island partners with BRANDit for outreach in India

Mövenpick Resort Al Marjan Island, Ras Al Khaimah, has forged a strategic alliance with BRANDit, as their Marketing & PR agency in India. This partnership aims to introduce luxury travellers, adventure-seekers and honeymooners to unique experiences that the resort has to offer.

Nestled in the heart of Ras Al Khaimah, UAE, Mövenpick Resort Al Marjan Island boasts a diverse range of activities, world-class amenities and signature dining options. The resort also offers a backdrop for lavish weddings, due to its beachfront location overlooking the Arabian Gulf and multiple venues.

“Recognising India as a robust hub for outbound travel, Mövenpick Resort Al Marjan Island is strategically positioned to meet the discerning preferences of those seeking exclusivity, thanks to its world-class amenities. With the aid of BRANDit’s prowess in marketing, communications, and extensive experience in crafting compelling brand narratives, we are confident in establishing the resort as the premier choice for leisure travel and weddings,” stated Fabien Chesnais, General Manager of Mövenpick Resort Al Marjan Island.

Lubaina Sheerazi, CEO and Co-founder, BRANDit, added, “We are excited to collaborate with Mövenpick Resort Al Marjan Island, an iconic property in the heart of Ras Al Khaimah. The resort’s offerings perfectly align with discerning vacationers, adventure enthusiasts, and those seeking a dreamy venue for weddings or milestone celebrations. Leveraging our deep understanding of the dynamic Indian market and the Middle East, our result-driven team will curate innovative and targeted marketing & PR strategies to position it as a top choice for Indians.”

 

Safarak Travel & Tourism opens offices in India and Poland

Ras Al Khaimah’s Safarak Travel & Tourism establishes dedicated MICE and travel teams in India and Poland. The leading destination management company (DMC) will actively promote the Emirate of Ras Al Khaimah as one of the most sought-after destinations in the Middle East.

As a member of RAK Hospitality Holding, a Ras Al Khaimah Government company that manages a diverse portfolio of hotels, hospitality, and leisure assets in the Emirate, Safarak has set an ambitious goal of making Ras Al Khaimah the preferred destination for MICE and holidaymakers from both countries. With an increase in the number of arrivals from Indian and Poland, Safarak looks to support the growth from both these markets, both of which sit within RAK’s top 10 destinations for inbound travel.

Commenting on the international expansion, Cathy Mead, General Manager, Safarak Travel & Tourism said, “We are thrilled to officially announce that Safarak now has offices in India and Poland – two extremely important markets for us for inbound travel. We are committed to providing our clients with best-in-class hospitality experiences that capture the wonders of Ras Al Khaimah and its many offerings. Having dedicated MICE and travel and tourism teams in each country mean that we can provide customised experiences and unlock unexpected adventures for the Indian and Polish market.”

She added, “With the expansion of our international teams, we anticipate introducing more locations in 2023 and doubling that number by end of 2024. This gives us the opportunity to showcase the culture and beauty of the UAE, particularly the emirate of Ras Al Khaimah, to our clientele.”

Ras Al Khaimah’s ‘Get More’ summer campaign generates tremendous response

Ras Al Khaimah Tourism Development Authority (RAKTDA) has revealed the preliminary results of ‘Get More’, its brand-new digital-first campaign to position the Emirate as an attractive summer destination for domestic and international travellers.

Launched in April and running until the end of September 2023, ‘Get More’ has already seen exceptional results at the start of summer, especially in key markets India, Kazakhstan, Germany and KSA. Exceeding industry benchmarks, the summer campaign has generated more than 336 million impressions and seen high engagement with 1.2 million clicks to date as well as above 85% Video Completion Rates (VCR) in KSA and Kuwait. Seeking to increase summer bookings across Ras Al Khaimah’s stunning hotels and resorts, the multi-lingual campaign takes the entire travel ecosystem into account covering B2B and B2C marketing across 10 key markets, including UAE, UK, Germany, GCC, India, Czech Republic, Slovakia, Poland and Kazakhstan. Using a full mix of channels including social media, programmatic, in-flight videos, digital outdoor and OTA as well as highly nuanced campaign assets, ‘Get More’ aims to drive brand affinity in key markets, increase reach and awareness in new geographies and drive visitation in what is traditionally a low season.

“Through curated content designed to appeal to specific audiences and traveller preferences, ‘Get More’ perfectly brings to life the sheer breadth of experiences to be discovered in Ras Al Khaimah,” commented Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority. “The post-pandemic travel experience has flipped the script on what a vacation should look like, calling for destinations that are more agile, relevant, and responsive in a highly dynamic sector. Through positioning the Emirate as accessible, down to earth yet brimming with things to do and see, we will resonate with a wider audience and draw more visitors to the destination this summer and beyond,” added Phillips.

Ras Al Khaimah, the Nature Emirate, offers a captivating range of tourist attractions to experience and explore, from mountains to mangroves, deserts to destination resorts, and beaches to bucket list thrills. With the ‘Get More’ campaign, RAKTDA is spotlighting the Emirate as a one-stop destination for fun, family, nature, adventure, summertime cool, and much more. Moreover, it highlights Ras Al Khaimah’s emergence as a regional leader in responsible, sustainable tourism, focusing on the environment, culture, conservation and liveability.

The Emirate attracted 1.13 million annual visitors – the highest-ever number of arrivals superseding pre-pandemic levels. Infrastructure-wise, it saw a 17% yearly growth in hotel supply to over 8,000 keys.

IndiGo to connect Mumbai-Ras Al-Khaimah from Sept 22

IndiGo will start flights between Mumbai and Ras Al-Khaimah in the UAE from September 22 onwards.
Ras Al-Khaimah will be the 100th destination on IndiGo’s network, the airline said in a statement.

Sanjay Kumar, Chief Strategy and Revenue Officer, IndiGo, said, “We are pleased to announce our entry into the fourth Emirate with Ras Al-Khaimah as our 26th international and 100th overall destination.” These new flights will cater to the high demand for travel to Ras Al-Khaimah, with India being the third largest international source market for the city in 2021, and traffic expected to reach pre-pandemic levels this year, he added.

The daily flight will depart from Mumbai at 11 pm (local time) and land there at 12.35 am (local time), the airline said.

The return flight will depart from Ras Al-Khaimah at 2.05 am (local time) and land in Mumbai at 6.40 am (local time), it mentioned.