Tag Archives: Korea Tourism Organization

Korea Tourism Organization launches K-incentive Scheme for travel agents in India

As part of the ongoing marketing plans for 2023, the Korea Tourism Organization (KTO) India office has launched a special K-incentive Scheme to boost sales of Korea travel packages in the market.

The new initiative, which is aimed towards travel agencies across India, was introduced at an event in Mumbai that was held especially for the occasion and in collaboration with OTOAI.

With the launch of the K-incentive Scheme, KTO India hopes to get travel agents in India in the spirit for this being a special year as 2023 commemorates the 50th anniversary of diplomatic relations between India and Korea.

The incentive scheme’s main benefits include providing travel agents with prizes of USD 30 per passenger and support for quick, simple, and hassle-free tour visas for visitors to Korea between June and December 2023.

In addition to Seoul, KTO is keen to promote regional destinations in Korea including Busan, Gangwon province and Jeollanam-do province. Including any of these regional destinations in the itinerary would be a necessary condition to be eligible for the benefits of the K-incentive Scheme.

Speaking at the launch event at Four Seasons Hotel in Mumbai, Myongkil Yun, Director, KTO India said, “This is the first time any NTO is launching an incentive scheme for leisure travel packages in India and this initiative comes at a very opportune time when we are in the year of the 50th anniversary of diplomatic relations between our two nations.”

Riaz Munshi, President, OTOAI, shared his thoughts on the launch as well, “Korea has enormous potential to grow from the Indian market and I am confident that together we can generate good numbers for the destination. On behalf of OTOAI, I would like to thank Korea Tourism for specially curating this incentive program for our members and entrusting OTOAI. I would like to request all
the members to whole-heartedly support the destination by recommending it to your clients. I assure you that your travellers will return with a unique and memorable experience in Korea”.

To be eligible to be a part of the K-incentive Scheme, interested travel agencies should share their marketing plan on or before 14th June 2023. Yun added, “This year, South Korea is seeing a surge in visitors from India, and we are keen to further boost that many-fold with the launch of the K-incentive scheme. There is a lot to see and do in Korea, for visitors of all ages and we are ready to welcome Indian travellers to in huge numbers to Korea, where K-culture begins!”

KTO appoints Myong-kil Yun as Director for India

Korea Tourism Organization (KTO) has appointed Myong-kil Yun as the new Director of its India office, effective today. He will be based in Gurugram, spearheading promotion and marketing activities in India and its neighbouring countries for the next three years.

Holding a Master’s Degree in International Tourism Policy, Yun has been with KTO since 2004. This will be his second time working in the India market, with his first appointment being during 2013~2016, when he served as the office’s Deputy Director.

Speaking on the occasion, Yun said, “I am excited to be back in India and look forward to working closely with trade partners and media in the region to further position South Korea as a premium overseas destination for Indian travellers. This year also marks 50 years of Korea-India diplomatic relations, so this feels like an especially good time to be back.”

KTO India office plans to focus on the segments of luxury travel and Special Interest Groups like K-pop and K-Drama fans and Students visiting Korea for Educational tours, aiming for the numbers to reach 150,000 in 2023, and 500,000 by 2026.