South African Tourism launches digital campaign for India in association with Air Seychelles
South African Tourism announced the launch of an exclusive India airfare campaign in partnership with Air Seychelles. The campaign will run for a month between 25th July to 25th August 2022, offering return tickets on the Mumbai to Johannesburg route for INR 38,148 only. Travel will be valid between 25th July 2022 to 31st January 2023. Air Seychelles is also offering an additional 20% discount on the base fare for consumers who use the promo code 00G4S51T. At a time when fuel prices and air fares are rising, this value-driven offering by the tourism board is expected to significantly support and encourage the rapidly growing Indian tourist footfalls to South Africa.
Through this targeted digital campaign, South African Tourism hopes to engage with millennials, double-income-no-kid households, and Indian families. The campaign will showcase the value-friendly propositions offered by the Rainbow Nation, allowing travellers to splurge more on wellness and experiences by saving on air fares. This conversion campaign is an extension of the More & More campaign launched by the tourism board earlier this year and will drive consumers to make their travel bookings with direct calls to action.
Earlier this year, the tourism board outlined a strategic roadmap to garner 64% YoY increase in Indian visitors in 2022. With over 11,274 Indian visitors travelling to South Africa between January to April 2022 itself, the tourism board is well on track to surpass these targets.
Speaking about the partnership, Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism said, “It has been heartwarming to see the Indian travel fraternity respond positively to and welcome the unique adventures, immersive experiences and only-in-South-Africa activities that we showcased via the More & More campaign. We are excited to launch this deal driven campaign in India and are confident that consumers and corporates will see immense value in these deals, as they continue to curate their South African adventures. This ticket price of INR 38,148 establishes South Africa as an affordable long-haul destination for Indian travellers. This rate is also available to the Indian travel trade on the Air Seychelles website.”
Charles Johnson, Chief Commercial Officer of Air Seychelles commented, “We are thrilled to be partnering with South African Tourism to once again bring affordable airfares and encouraging tourism for Indians wishing to travel to South Africa. Strategically located directly between both countries, Air Seychelles offers the fastest link between India and South Africa. We also offer same-aircraft connectivity, allowing for a stress-free connection in Mahe of only 60 minutes. We look forward to growing our flight frequency out of Mumbai as demand continues to improve.”
India is now the 6th largest international source market and is one of the top-3 focus markets for South African Tourism globally, given that Indian travellers are resilient and adventurous. Travellers from India to South Africa ARE NOT required to produce a complete vaccination certificate or a negative PCR (polymerase chain reaction) test currently.