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Priority Pass Plans To More Than Double Ready 2 Order Lounge Footprint

Priority Pass, the world’s leading traveller experiences programme, owned and operated by Collinson, has announced it plans to more than double the number of lounges and lounge experiences worldwide that will be offering its Ready 2 Order food and beverage (F&B) system. From today, the business will be gradually rolling out the service to an additional 30 lounge locations globally, with a view for them all to be up and running next year.

Ready 2 Order was developed by Priority Pass in recognition of the challenges traditional F&B models in lounges faced as a result of the COVID-19 pandemic. The solution meant a number of lounges were able to protect the provision of F&B for guests, whilst ensuring all Members and lounge staff could stay safe via a contactless ordering process. The additional lounges that will be offering Ready 2 Order will be announced over the coming months.

The decision to expand the number of lounges offering Ready 2 Order comes in response to worldwide positive reactions to the food ordering system. To date, there has already been more than 100,000 orders processed through the solution, and it’s already received notable industry recognition. In October, the service won a ‘FAB Superstars’ Award for Innovation – in the ‘Europe region’ category. The award was given specifically for the service in the Club Aspire Lounge in London Heathrow Terminal 5, and judges noted that the proposition had been a successful pivot to keep customer service up and running during the pandemic.

“Priority Pass has always been committed to delivering the best traveller experiences possible to our Members globally – and that was the case when we implemented Ready 2 Order to continue food and beverage service to our customers in some lounges during the pandemic,” said Christopher Evans, Joint CEO at Collinson. The service has been incredibly well-received – and we’re now looking to grow its footprint. We were delighted with our FAB Superstars Award win, and we’re now excited to be bringing the Ready 2 Order service to even more lounges as we move into the new year.”

In line with increasing the number of lounges offering Ready 2 Order, the company is focusing on bringing quality dining, sleep and spa airport experiences to the Priority Pass programme. It recently added a ‘Be Relax’ spa experience at LAX, which followed spas opening at Detroit and San Diego. It is currently working with other lounges worldwide to expand on this availability and bring these services to even more Members.

As well as building more premium airport experiences, Priority Pass is looking to extend on the services it is offering Members beyond lounge access. It is currently looking at how its Members travel to and from the airport, to truly elevate the travel experience by creating the most seamless of journeys for them – right from when they leave their house through to when they arrive at their destination. More details on these propositions will follow.

“The global travel industry is thrilled to be welcoming passengers back again – and to be seeing levels of custom we haven’t seen since before the pandemic. But we need to keep pushing ourselves to ensure that the experiences we’re offering passengers as they take to the skies again are really top notch. We’ve got some very exciting announcements coming that are along those lines – so watch this space for more on that soon,” added Christopher.

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