admin Industrial tourism emerged in the 90s. It is gradually expanding its horizon across the globe. Domestic industrial tourism alone is presenting itself on an entirely new stage.
As per a new report by Future Market Insights, the industrial tourism market size would reach US$ 1,663.6 million in 2023. It would surpass US$ 18,739.3 million by 2033. From 2023 to 2033, it would escalate at a CAGR of 27.4%. Also, there were more than 1100 industrial destinations for tourists to visit. These attracted more than 5 million people from all over the world.
As industries are mainly set up in urban locations. With transformative advancement in industrialization, industrial tourism is on the high rise. It is also attributed to the constantly changing demand concerning tourism.
Curious concerns and zest to find answers on the functionality of urban space utility have attracted several tourists in the historical period. Knowledge enthusiasts started moving toward industrial heritage sites to gain in-depth insights. It further gave rise to turning cultural sites into industrial heritage sights.
For instance, the Warsaw Project saw the renewal of post-industrial heritage into new functions. It is surrounded by the Norblin Metallurgic Plant Housing Estates. It is considered as an implementation of rehabilitation.
It is a project from formerly devastated industrial areas. It has a high potential for cultural tourism. It involves industrial growth and expansion. It would help to create new opportunities for key companies in the next ten years.
Undoubtedly, industrial tourism has become a vital part of the development of the tourism industry. It would also help to expand the nation’s economy.
Key Industrial Tourism Market Trends
Turning Production Sites into Tourist Attractions to Popularize Government Tourism Packages
- In the early 20th century, tourists were very much interested in getting to know how the industry works.
- Automobile factories of Henry Ford in Detroit for instance, were where the industrial visit was introduced.
- Later on, G Ford understood the benefit that comes with industrial tours.
- It is becoming the need of the hour for more than just exposure, especially for students.
- In fact, there are numerous production sites and plants that exist.
- Governments have turned them into tourist attractions that people can visit.
- They can get insights and engage in using utilities provided by the industry.
- It will give a boost to the nation’s economy.
- These initiatives will drive more industries and sectors to indulge in the practice. It would hence expand industrial tourism demand by 2033.
Personalized Package Tours for Industrial Visits to Gain High Popularity
- Industrial visits are done either individually or in groups.
- But, various programs for industrial visits can be personalized as per the need and requirement.
- These types of personalized industrial visits are on the rise.
- For instance, industrialtour.com in collaboration with Britannia, Amul, Bajaj, Cipla, BHEL, Infosys, and Mahindra, is providing personalized industrial tours.
- It is providing tours separately for different states or even cities in India to be precise.
- For example, Goa industrial visit, Pune industrial visit, and Sikkim industrial visit.
- The company aims to offer tourists information about a particular city’s industrial places that have rich historic backgrounds.
- Also, Funiskool Educational Tours company provides personalized tour packages and specialty tours,
- For instance, NASA tour packages and tours in remote cities such as Kesariya, Odisha, Ranchi, & Nalanda are offered by the company.
- These kinds of tours are personalized.
- They hold a deep historical value, which gives a great exposure to all the students taking industrial tours.
Which Booking Channel do Tourists Prefer Worldwide?
Online Booking Channels to Witness High Demand for Industrial Travel by 2033
Millennials and students have aligned their goals of travel with new upcoming trends. Industrial visit, for instance, is considered to be of utmost preference.
It has been the core of rich culture and historic excellence with scope for further exposure. To have such experiences, lots of planning is required.
Right from booking tickets for travel and accommodation to add-on services, guidance is needed in each step. That is when travel and tourism agencies & online bookings ease their experience with personalized options.
The industrial tour industry is mainly a reservation-based system. It makes it easy for people or colleges to do bookings for tour packages at their ease online.
Online travel agencies make it convenient to access all the required information before initiating the booking. The whole process is automated.
Confirmation and cancellation of all services become smooth. This is why people mainly prefer to book industrial tour packages online.
Which Age Group is more likely to opt for Industrial Tourism?
Students belonging to the Age Group of 16 to 25 Years Prefer Industrial Heritage Tourism
Industrial tours serve as an area of interest for tourists and enthusiasts. But, students from all across the world are becoming part of industrial tourism.
Industrial tours enhance their reach and exposure. They can have a hands-on experience as to what the future of any industry looks like.
Interactions that they have with industry experts would also help to choose their career options. Schools and colleges often organize industrial tours to certain factories or company premises. It would help them to increase their knowledge about technologies and provide new opportunities in terms of careers.
Country-wise Insights
Why is Industrial Tourism Demand Skyrocketing in Germany?
Expansion of Industrial Heritage Tourism Sector in Germany to Bolster Demand
Reconstruction is considered to be a key characteristic of economic development. Its perspective on a regional level is helping the industrial tourism market to strive.
Traditional industrial areas in Germany have launched various initiatives in the industrial heritage tourism field. It is the act of constantly restoring and exploiting old industrial sites.
It also features turning them into touristic sites as a useful strategy for regional renewal. It is seen as an important and interesting new combination. But, it could also be re-used for other economic activities with tourism. It is attributed to a slight limitation toward regional reconstruction.
How is the Government of India Promoting its Industrial Tourism Sector?
India to Offer Industrial Hospitality Services to Promote Globally Acclaimed Factories
As a first-time initiative in India, the Gujarat state government prompted various tour packages. It started offering tour packages for visiting industrial areas that are globally acclaimed.
Alang Ship breaking yard in Bhavnagar, Amul Dairy in Anand, and Tata Nano Plant in Sanand are a few examples. Gujarat is providing an exclusive offer called Gujarat’s Industrial Tour.
Akshar Travels Pvt Ltd., for instance, joined hands with TCGL. Both companies are promoting the tour on their website. Tourists can select from the places available.
It is promoting and showcases industrial development. It is also contributing toward an economic boost for the country.
How is China Diversifying its Industrial Tourism Sector?
China to Combine Industrial Heritage Resources with Cultural and Creative Industries
China is encouraging the development of industrial tourism in the country. It is supporting the country’s old industrial cities as a part of tourism development. It is turning old industrial sites and plants into film studios.
For instance, the country is introducing a new type of industrial cultural tourism. It combines both education and entertainment.
The initiative to blend industrial heritage with modern business would drive the market. The country is also turning old facilities into functional industrial parks. It is focusing on attracting movie producers and crew.
Competitive Landscape
Established players in the industrial tourism sector are executing differentiating strategies to capture a high share of the competitive landscape. Key players are formulating on keeping all the aspects of their services and channel support in-house. They are trying to ensure that customers receive value for their spending.
Indirect suppliers are pacing their support channels to fulfill various needs by partnering with direct service providers. The increased trend for partnerships and collaborations between suppliers across the industry would progressively boost the industrial tourism industry.
For instance
- In January 2023, vineyards in Nashik announced their plans to recreate the Napa Valley experience in India. India lacks a culture where wine has been a mainstay for generations. It also does not have the endless, beautiful vineyards of Bordeaux, Tuscany, or Napa Valley. Hence, wine tourism specialists are creating customized itineraries for vineyard tours, food pairing, and wine-tasting sessions.
These insights are based on a report on Industrial Tourism Market by Future Market Insights.
