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Indonesia targets 1mn arrivals from India in 2024; records 610,000 visitors last year

Indonesia recorded 610,000 visitors from India in 2023, and the country is keen to close 2024 with 1 million arrivals, said Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism and Creative Economy (MOTCE), while talking to TravelBiz Monitor on the sidelines of OTM in Mumbai.

“We surpassed the target of 450,000 visitors from India in 2023, and achieved 610,000, just short of 670,000 of our pre-Covid numbers in 2019. We are looking to close 2024, with 1 million Indian visitors,” she said.

According to the Deputy Minister, the department’s conversations since Covid is to increase air access, and the direct flights from IndiGo on the Mumbai-Jakarta route and the Mumbai-Bali flights by Vistara has given a shot in the arm for tourist traffic to Indonesia. “We are keen on more direct flights to other destinations that will enable us to diversify tourist numbers across different regions.”

Talking about segments she said, Indonesia was largely a honey-mooners paradise from visitors from India, but now they are tapping the weddings, FITs, Bleisure and special interest groups with improved air access and better tourism infrastructure.

Wisnu Sindhutrisno – Director of Tourism Marketing for Asia Pacific Region, said they will be hosting roadshows in Mumbai, Delhi, Chandigarh and South India as part of their direct outreach in India. “We are working with film-makers for scouting locations for shoots, and offering FAM trips to support them.”

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