‘India is a key priority market for The Anam Group’

The Anam Group, an independent hotel operator from Vietnam, is keen to further welcome Indian guests of varied profile with the country seeing an unprecedented influx of tourists from India. Laurent Myter, Group GM, The Anam Group spoke to Disha Shah Ghosh about their hospitality offerings suited to the Indian clientele.

Give us a brief introduction about The Anam Group.
The Anam Group is an independently owned and operated hospitality brand with two resorts in Vietnam. The Anam Cam Ranh, our inaugural property, sits on the Cam Ranh peninsula with 300 metres of beachfront that enjoys 300 days of sun. Voted among the top 25 hotels in Southeast Asia by the readers of Condé Nast, it has 75 villas, 40 premium rooms, and 96 rooms and suites, as well as multiple dining venues, including The Indochine, The Colonial, Lang Viet, and Saigon Bar and Beach Club. This seaside haven has multiple MICE venues perfect for Indian weddings with 200 guests. The resort also has a 60-seater 3D movie theatre, The Anam Spa, three swimming pools, a recreational and fitness centre, a tennis court, a yoga room, and a Kids Club.

In its first year of operations, The Anam Mui Ne became the only Vietnamese resort to join the Small Luxury Hotels of the World portfolio. Our resort has 127 rooms and suites across six categories overlooking the ocean, gardens, swimming pools, and the Mui Ne beach town, along with two restaurants, a bar, two swimming pools, a ballroom, conference facilities, a water sports centre, fitness area, The Anam Spa, a yoga room, a Kids Club, and a gift shop. Our resorts are uniquely positioned and architecturally designed to offer guests the privilege of direct beach access.

What do your properties bring to the hospitality landscape of Vietnam?
The Anam Group is redefining the hospitality landscape by preserving Vietnamese culture through architecture and design, offering unique experiences to guests, and promoting sustainability. Guests can explore the rich history, art, and cuisines while enjoying the warm hospitality. We have adopted eco-conscious practices such as using recyclable glass bottles, biodegradable keycards and amenities, recycling water, using solar energy, and banning single-use plastic to minimise our carbon footprint.

What is your brand philosophy?
The brand philosophy of The Anam is based on four core values: authenticity, sincerity, timeless, and sustainability. These values reflect the vision and mission of The Anam to provide guests with a unique and memorable experience that celebrates the rich culture, heritage, and charm of Vietnam.
Authenticity means that The Anam crafts authentic experiences that draw inspiration from the region and pay homage to the delectable cuisine, art, music, and traditions of Vietnam. The Anam offers guests the opportunity to immerse themselves in the local lifestyle and learn about the history and stories of the people and places.

There has been a sudden surge in Indian travellers to Vietnam. In that context, where does India rank as a priority market for The Anam Group?
Over the past few years, India has emerged as a significant player in Vietnam. India is a key priority market for The Anam Group, and we have seen a steady influx of Indian guests this year.

Which segment of travellers are your key areas of focus in India?
Our strength is our diverse guest base, which includes leisure travellers, families, honeymooners, weddings, and corporate groups. We have strategically focused on catering to the needs of luxury travellers, the MICE segment, and long-term vacationers from Mumbai, Delhi, Kolkata, and Bengaluru.
With Mui Ne becoming popular among honeymooners and bleisure travellers, The Anam Mui Ne appeals to Indians. The Anam Cam Ranh caters to high-spending guests, extended vacationers, and MICE groups.

How are you engaging with the travel trade in India for product knowledge and package information dissemination?
We offer tailor-made incentives to our trade partners based on the group size and specific requirements. This approach ensures that our partners feel valued and supported, enhancing their confidence in promoting our properties to their clients.

We hosted luxury travel agents from Mumbai at The Anam Cam Ranh and The Anam Mui Ne this year. A 360-degree view of our offerings and firsthand experience has better equipped them to curate effective itineraries for their clients.

We also plan to participate in Indian travel trade shows to enhance our brand visibility and engage with potential partners in the coming year.