IHG builds on voco brand debut in India with another signing in Gurugram
IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with Atharva Hotel Superfluities India Pvt Ltd for a new build voco hotel – voco Gurugram Golf Course Extension Road. The hotel is currently in advanced stages of construction and will open soon, adding 204 keys to IHG’s premium portfolio in the country. The signing of a voco hotel in a Tier 1 city such as Gurugram will support the company’s growth ambitions for the brand in the South-West Asia region and build on the recent debut of the brand in India.
As one of IHG’s fastest growing premium brands, voco allows guests to enjoy a unique and refreshed experience. Since launching globally in 2018, voco has enjoyed rapid growth with multiple signings across Europe, Middle East, Africa and Asia (EMEAA).
The hotel will be located just off the main Golf Course Extension Road, My Den, M3M Urbana, an established business and commercial area of Gurugram. In addition to modern guestrooms offering premium comfort, the hotel will feature all day dining restaurant, lobby lounge, a bar, an outdoor pool and a gymnasium. To cater to the increasing demands of corporate guests, the hotel will also offer meeting rooms and a business center equipped with the latest technology.
Strategically located opposite the International Financial Center, voco Gurugram Golf Course Extension Road is expected to receive excellent visibility due to its frontage along the main road. The hotel is also a few minutes’ drive from Cyber City, the main corporate and recreational hub of Gurugram and in close proximity to the city’s established IT Special Economic Zones, making it a suitable choice for business and leisure travelers. The hotel also provides easy access to the Indira Gandhi International Airport, as well as Gurgaon Railway Station, with both located less than 25 minutes from the hotel.
Commenting on the second signing of voco brand in India, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts said, “We are delighted to partner with Atharva Hotel Superfluities India Pvt Ltd to sign our second voco hotel in India. This signing of voco Gurugram Golf Course Extension Road hotel is a testimony to IHG’s commitment to grow footprint in India and introduce global brands with strong synergies for guests in the right locations.
He added, “As an integral part of Delhi National Capital Region (NCR), Gurugram is a dynamic market that has established itself as one of the most prominent and preferred business locations in the country, attracting big corporate houses and MNCs. As one of India’s largest financial and banking hubs, Gurugram is a befitting market to grow the voco brand further in the country and attract new set of travelers to the IHG family, who are looking for premium hospitality experiences. We are confident that the new voco hotel in Gurugram will be a preferred choice for our guests visiting the NCR region.”
Prawal Choudhary, Chairman, “Atharva Hotel Superfluities India Pvt. Ltd.” marketed as Atharva Hotels & Resorts, added, “We are thrilled to partner with a trusted hospitality player like IHG to bring a voco hotel to the NCR, a brand that has seen rapid growth and success globally. We are confident that with an excellent location in Gurugram and a differentiated and refreshing brand proposition, the new voco hotel will provide a unique experience to both leisure and corporate guests.”
voco Gurugram Golf Course Extension Road hotel guests will also have access to a best-in-class loyalty program, IHG One Rewards, which is centered around its guests – giving them richer benefits and more ways to earn than ever before, all powered by leading technology on its new mobile app.