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Bhutan targets 300,000 arrivals for 2024; expects 50% footfall from India

Bhutan has seen a surge of 70% from India in 2023 with 150,000 arrivals, said Carissa Nimah, Chief Marketing Officer, Department of Tourism, Bhutan, during her recent visit to India.

“We have set an ambitious target to achieve overall 300,000 arrivals for 2024. Our focus is high-value, low-volume strategy. We never aim to be a mass tourism destination; our focus is always on sustainable travel,” she said.

Commenting the daily tourist fee imposed last year, she said, it comes to INR 1,200 per person per night, and the money is used for skill development, job creation and maintaining the ecological balance of the country. “With regards to MICE movement, we offer waiver on daily fee.”

This year, Bhutan Tourism is participation in roadshows, trade marketplace, while undertaking digital marketing, and FAM trips.

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